Colt 45, which has been traditionally aimed at African-American consumers, is trying to reach a wider audience, including women, with Blast by Colt 45, a drink containing fruit flavors and 12 percent alcohol that is launching next month. The drink has twice the level of alcohol as the original Colt 45, a new spokesperson in the form of Snoop Dogg, and comes with a shot of trouble, treading in the same prickly territory that the high-powered drink Four Loko did.
Effective Immediately PR / The Outlet Music is looking for a Assistant Publicist. next job Medical Dynamics is looking for a Account Director/Vice President - Healthcare PR. next job Medical Dynamics is looking for a Senior Account Executive - Healthcare PR. next job Brigade Marketing is looking for a Social Media Coordinator. next job Boutique NYC PR Agency is looking for a Public Relations Senior Account Executive. next job Sourcebooks, Inc. is looking for a Associate Publicist/Publicist. next job Wiley is looking for a Publicist. next job Medical Dynamics is looking for a Executive Vice President - Healthcare PR. next job Sirius XM Radio is looking for a Marketing Manager, Ad Sales. next job Michelle Lehmann Communications is looking for a PR Coordinator. see all