Pabst - PRNewser http://www.mediabistro.com/prnewser Your Daily PR Release Copyright 2013 Fri, 17 May 2013 21:58:23 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Colt 45 Broadens Its Horizons With Fruit-Flavored Drink Containing 12 Percent Alcohol

Colt 45, which has been traditionally aimed at African-American consumers, is trying to reach a wider audience, including women, with Blast by Colt 45, a drink containing fruit flavors and 12 percent alcohol that is launching next month. The drink has twice the level of alcohol as the original Colt 45, a new spokesperson in the form of Snoop Dogg, and comes with a shot of trouble, treading in the same prickly territory that the high-powered drink Four Loko did.

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]]> Tonya Garcia http://www.mediabistro.com/prnewser/colt-45-broadens-its-horizons-with-fruit-flavored-drink-containing-12-percent-alcohol_b17840#disqus_thread http://www.mediabistro.com/prnewser/colt-45-broadens-its-horizons-with-fruit-flavored-drink-containing-12-percent-alcohol_b17840 http://www.mediabistro.com/prnewser/?p=17840 Wed, 23 Mar 2011 10:39:37 +0000