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Posts Tagged ‘PadillaCRT’

Making Diversity in PR a Reality: Ellen Walthour, Executive Director of the BrandLab

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We’ve posted a few times on diversity in PR in recent weeks, and so far the most interesting conversation we had on the topic was with Ellen Walthour, executive director of Twin Cities-based project the BrandLab.

Could you give us a little history of the BrandLab?

We’re pretty young; we started in 2007 and launched as a 501(c) in 2008, so we’re a standard nonprofit. In 2009 we really began tracking students. We have kids graduating from college this spring who went through the program, and while those numbers are small, they’re going to grow.

Each year we’ve grown in terms of both participants and partners. PR firms are also involved, particularly PadillaCRT and Weber Shandwick.

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Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!

Spin the Agencies of Record

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Jumeirah Hotels & Resorts retained New York’s J Public Relations as its PR AOR. Jumeirah, a member of Dubai Holding, operates 22 hotels across the Middle East, Europe and Asia, including that crazy sail-shaped beach resort that you see everywhere.

For American tourists wondering what they might do on a vacation to Dubai, Jumeirah recommends the travel documentary Mission Impossible: Ghost Protocol. Dubai also requires a liquor license to consume alcohol, but here’s a handy guide to buying it when you arrive and keeping it under wraps.

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Small ship cruising company American Cruise Lines chose FleishmanHillard to promote its upcoming brand awareness program, created to share news about its status as the country’s largest river cruise provider. FH SVP Jeff Davis calls the Twain-style riverboat trips “a unique, luxurious way to rediscover America”—so they’re like international cruises, but slower and less salty.

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Betty White Takes Air New Zealand’s Latest Video to the Next Level

If Betty White were anyone else, we would have grown tired of her by now. But somehow she just stays cool. It’s quite impressive.

Air New Zealand, which already cemented its identity as a super “quirky” brand by featuring Richard Simmons, Bilbo Baggins, David Hasselhoff and a pair of conjoined sheep in its flight safety videos, has taken a step up the cultural ladder with this clip:

Even if you think White’s shtick is worn out (and we don’t), you have to admire a brand that carves out such a unique niche for itself and sticks with it. Compare this to your usual flight safety videos in which a suit-and-tie CEO discusses the integrity of his company while stock-photo models show you how to vomit into a paper bag. Big difference.

We might even say we envy ANZ’s AOR PadillaCRT, because why wouldn’t we?

H/T to Skift

What Does the Publicis/Omnicom Merger Mean? (Part 2)

Yesterday we shared some of the many third-party predictions and analyses of the Publicis/Omnicom merger and what it will mean to the future of the advertising and marketing industries. To recap: On the financial front, industry revenue totals will probably stay steady—but the organization of the game will undoubtedly change.

The next question: what role will PR firms and professionals play in this new arrangement?

Richard Edelman believes that PR will act as “part of the supporting cast” in this ongoing soap opera in order to back up the newest and biggest players, Digital and Data. In other words (via The New York Times), it’s all about the mega-agencies chasing Google to reach more targeted users via Big Data number crunching.

Yet, despite this hyper-focus on math nerds, Edelman writes that individual “thought leader” voices within the PR industry will grow even more valuable as they bring crucial “small data” research and insights to the table that no Google analytics study can provide. Jack Marshall of Digiday even argues that the role of Big Data has been overstated because the numbers ultimately belong to clients, not agencies (and that the whole thing is really an accounting issue).

Back to our main query: how dramatic will the change be for PR?

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