We’ve posted a few times on diversity in PR in recent weeks, and so far the most interesting conversation we had on the topic was with Ellen Walthour, executive director of Twin Cities-based project the BrandLab.
Could you give us a little history of the BrandLab?
We’re pretty young; we started in 2007 and launched as a 501(c) in 2008, so we’re a standard nonprofit. In 2009 we really began tracking students. We have kids graduating from college this spring who went through the program, and while those numbers are small, they’re going to grow.
Each year we’ve grown in terms of both participants and partners. PR firms are also involved, particularly PadillaCRT and Weber Shandwick.