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Posts Tagged ‘Pam Edstrom’

Microsoft’s 1985 Press Kit, Per Pam Edstrom

While rummaging through his home office recently, Ray Ozzie found an original copy of the Windows 1.0 press kit.  The monster 32-page package was handed to him by its preparer 25 years ago, a Waggener Group account manager named Pam Edstrom.

Fast forward to today, and Ozzie is chief software architect at Microsoft after the acquisition of his Groove Networks company  in 2005, and Edstrom is President of Waggener Edstrom and head of the Microsoft account which was and is inextricably linked with the success of the now 750-person firm.  Her co-founder Melissa Waggener is CEO.  WagEd (or WE as they started calling the firm) is a mere two years older than the operating system.  Windows 1 turns 25 next month.

The internal contact on the kit is Marty Taucher, who spent fifteen years in PR at MSFT before becoming an angel investor.  Now he calls himself a “winemaking intern” at DeLille Winery down the road from the software behemoth, as well as managing partner at “winery startup,” (first release 2012).

The Windows tide certainly lifted many, many boats.  A scan of the full kit is available on Ozzie’s Docs.com page.

[via Mashable]

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Waggener Edstrom Makes Leadership Changes

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Waggener Edstrom Worldwide announced several leaderships changes this week.

Pam Edstrom is now officially president of the global Microsoft account. She had been leading the account in an interim role since Frank Shaw left Wag Ed for an internal role at Microsoft in July 2009.

In addition, president of global strategies Claire Lematta will now also take up full-time leadership of the agency’s North America practices, in addition to continuing to oversee EMEA and APAC.

Kent Hollenbeck will extend his role leading the Wag Ed’s Marketing & Corporate Communications team to now also head up the client development group, combining those two groups.

Lastly, Marianne Allison will formally lead the agency’s Social Innovation practice.

Frank Shaw Leaves Waggener for Microsoft

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Frank X. Shaw, Waggener Edstrom’s top exec on the Microsoft account announced his departure today–for Microsoft. He will be VP of Corporate Communications, starting at the end of August, according to his Glass House blog post this morning. He’ll report to Mich Mathews, senior VP for Microsoft’s Central Marketing Group

Microsoft (NASDAQ: MSFT) is Waggener’s biggest account, and Shaw has been a part of it from the beginning dating back at least as far as the Windows XP launch of 2001. His total tenure at WE is 14 years.

WE’s statement is amicable, and announces that Shaw’s duties will be handled by Pam Edstrom herself in the interim.

Shaw replaces Simon Sproule, who was only in the position for five months. Sproule returns to the auto business by joining Renault-Nissan Alliance in Paris. He was at Nissan prior to Microsoft.

WE’s statement on Shaw’s departure is after the jump:

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