Pam Edwards has joined GolinHarris‘ Los Angeles office as director of the automotive practice. GH introduced its g4 agency model in June. Edwards will be part of the catalyst group. (The others are strategists, creators, and connectors.) She’ll report to the executive director of the practice, Dan Zukowski.

Edwards joins from Volvo Cars North America where she was online business development manager and also previously served as corporate comms manager. She’s also worked with automotive clients at PCGCampbell and Ketchum.

GH’s auto roster includes Toyota, Yamaha, and Autotrader.com. Abroad, the firm works with have Jaguar/Land Rover and Pirelli.