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Posts Tagged ‘PAN Communications’

Spin the Agencies of Record

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Check These Boxes Before Issuing Your RFP

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Today we bring you a guest post from Tim Munroe, VP of business development at Boston’s Pan Communications, concerning the dreaded RFP–and some tips on how to make the process a more valuable experience for all involved.

Over my 20 years in public relations, I have seen many requests for proposals (RFPs) from companies seeking agency services. Candidly, most RFPs are simply boilerplate, copy and pasted and with little to no tailoring to a company’s specific PR needs.  Some are well designed; many are not.

Most RFPs don’t ask the right questions or supply the right information for responding PR agencies.   What’s worse: many of the PR RFP questions provide no real chance for PR firms to distinguish themselves from each other. That’s whole point of the RFP exercise in the first place, right? Find the differences in agencies and select the one that best suits your needs.  For the most part, RFPs often are watered down attempts to level the playing field for agencies, but do nothing to winnow down the field of responding firms.

Here are some thoughts on how to change this copy & paste approach and create a better RFP when looking for a PR agency.

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Roll Call: Fleishman-Hillard, Warner Bros, Best Buy

Fleishman-Hillard has appointed Anne de Schweinitz (left) SVP, managing director, and senior partner of the healthcare practice. She will relocate from New York to London, reporting to John Saunders, president of the Europe, Middle East, and Africa region. De Schweinitz joined F-H in 2011. She replaces Michael Rinaldo who has left the firm.

Warner Brothers Pictures has promoted two execs in its international publicity department: Lance Volland to EVP and Désirée Finnegan to SVP, the role previously held by Volland. Based on the press release, many of his duties for both jobs will remain the same: overseeing the international publicity department and all of the functions of that division (the former) and helping with strategies and global campaigns (the latter).

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Spin the Agencies of Record

Gibbs & Soell has added three new home and building clients to its roster: Hafele America, a hardware and service provider; HomeServe USA, an emergency home repair company; and Rexel, an electrical supply distributor. The new clients will be handled by the consumer lifestyle and building solutions practice.

PAN Communications has been selected as AOR for three companies in the healthcare space: Pri-Med, a medical education company; Arcadia Solutions, a healthcare consulting firm; and Capsule Tech, a company providing medical device connectivity to hospitals. [via]

Nestlé has chosen Taylor as AOR for the Skinny Cow brand of ice cream. The selection was made after a competitive search that didn’t include the incumbent, Ketchum. [via PRWeek]

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Roll Call: Glover Park, PAN Communications, B-M, and More

The Glover Park Group has hired Dagney Scott as MD in the advertising, reputation management, and marketing division. Previously Scott was director of cultural and strategic insights for the advertising firm Crispin Porter Bogusky (CP+B) working with clients including Microsoft, Domino’s Pizza, and American Express. Glover Park has had a string of recent new hires including Catharine Cyr Ransom, John Myers, and Lisa Wolford.

Lauren Iacono has joined PAN Communications as director of digital strategy responsible for digital strategy and services across the firm. She was previously associate VP of digital comms and media services at Rasky Baerlein Strategic Communications. She was also an Emmy-winning producer for ESPN.

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