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Posts Tagged ‘Panda’

Google Has Become eBay’s Panda in the Butt

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As a copywriter, PR professional, and overall Class-A nerd, I love Google.

Why? If you understand the ‘Google Zoo’ — Penguin, Panda, and Hummingbird — then you would know about the many changes Google has made to the search algorithms. In fact, the Internet guardian has practically declared war on Black Hat hackers and other ne’er-do-wells living in Mom’s basement with the latest version of Alienware.

NEWS FLASH: Google is making us better writers. Of course, in the process, they are so angering brands who spam the Internet. Latest on its ess-list is eBay. Not good.

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Five SEO ‘Secrets’ for 2014

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Whelp, if ever there was a secret to decipher the labyrinth of search engine optimization, that’s it. There are no secrets to SEO — only best practices. I applaud Google for one thing: The Web juggernaut is forcing PR pros, copywriters and Webheads to become better writers.

Sure, the sundry grammatical issue will sneak by a copy editor and land on a website, but thanks to the Google Zoo — Panda, Penguin and Hummingbird — there are no tricks to keyword spamming and stuffing. It’s all about content, content, content.

That said, there are a few things you can consider when writing your next release, press kit or website. Here we go…

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A Question for PR Pros: To Kill a Hummingbird?

google_hummingbirdIn a concentrated effort to keep hackers, black-hat dudes from Anonymous and other ne’er-do-wells living in their mother’s attic on their collective toes, Google decided to add another savage beast to its algorithmic zoo.

First, it was Panda. Then, it was Penguin. And now, it’s…Hummingbird?

With all these updates, many PR pros are happy relying on the usual tactics like a press release or a pitch. However, with the Internet superhighway building off-ramps to your agency, all flacks need to brush up on the ways these updates affect them directly.

Here are three ways Hummingbird will change the way you do your job:

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