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Posts Tagged ‘Pantene’

Pantene Spot Highlights Double Standards for Women in the Business World

We’ve heard a few too many covers of “Mad World”, but we still like this new BBDO Pantene Philippines ad—and we have a feeling cultural critic Rashida Jones would approve.

While the promo doesn’t concern the overly aggressive sexuality used to sell pop culture, it does highlight another double standard that may be even more important: the different ways in which our society views men and women in the workplace. You’ve encountered these themes before; they form the basis for Sheryl Sandberg‘s controversial hit Lean In.

Consider two recent examples after the jump.

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Mobile Content Strategy

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Which Beauty Brands Have the Best Breast Cancer Awareness Month Campaigns?

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October is Breast Cancer Awareness Month, and while the NFL might not be as generous as we’d hope in donating to related causes, some beauty brands are. We’ve gathered a few dedicated companies listed by different publications to see which ones are going above and beyond on the breast cancer PR front.

The New York Times lists:

Lucille Roberts adds a few more:

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Pantene Goes Back to the 80s

Pantene is reintroducing bygone products from its hair care line with the “Back by Popular Demand” campaign. And what better way to do that than to revisit that most iconic of hair eras, the 1980s.
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