American Baby‘s target demographic are millennial moms and the mag’s goal is to try and assess her wants and needs. It’s the perfect place to showcase your clients, whether they be products, people or places.
Jessica Hartshorn, American Baby’s lifestyle director, says the pub is always open to pitches from PR professionals. Everything from celebrities to nursery furniture is fair game. Here are some topics ripe for pitching:
Specific PR-friendly sections of the magazine include ”Baby Booty” (products), “Nesting” (nursery) and “Baby Best” (a roundup of best-in-show of one type of item, such as car seats). Sending a great picture of the product with a pitch is pretty standard, but if you’re super-eager, feel free to cold-mail a sample of your product to American Baby’s offices. Hartshorn notes that seeing an item face to face for the first time can be advantageous over an email, but be advised that editors are unable to return samples.
To learn more about PR pitching, including editors contact info, read: How To Pitch: American Baby.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.