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Posts Tagged ‘Parenting’

Feature Your Clients In This PR-Friendly Parenting Pub

AmericanBabyAmerican Baby‘s target demographic are millennial moms and the mag’s goal is to try and assess her wants and needs. It’s the perfect place to showcase your clients, whether they be products, people or places.

Jessica HartshornAmerican Baby’s lifestyle director, says the pub is always open to pitches from PR professionals. Everything from celebrities to nursery furniture is fair game. Here are some topics ripe for pitching:

Specific PR-friendly sections of the magazine include ”Baby Booty” (products), “Nesting” (nursery) and “Baby Best” (a roundup of best-in-show of one type of item, such as car seats). Sending a great picture of the product with a pitch is pretty standard, but if you’re super-eager, feel free to cold-mail a sample of your product to American Baby’s offices. Hartshorn notes that seeing an item face to face for the first time can be advantageous over an email, but be advised that editors are unable to return samples.

To learn more about PR pitching, including editors contact info, read: How To Pitch: American Baby.

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Twitter Dos and Don’ts from the Magazine World

Stories about companies and celebrities making major Twitter gaffes have become legendary, but less newsworthy mistakes are made every day, even by established users. A panel of magazine editors and social media managers offered Twitter pitfalls and pointers based on their own media brands’ experiences at the MPA Digital: Social Media conference in New York on Wednesday.

Hashtag obsession: While hashtags help your brand or event to be found on Twitter, their use should be limited. Allison Dempsey, social media editor at Parenting, outlined the downside of using too many hashtags in one tweet. “It’s like bolding every word in a sentence, and then nothing pops.”

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