Question: when does a “controversial” ad clip double as a shameless PR stunt? When the team’s strategy anticipates the public outrage and uses it to attract even more attention. Get ready to be shocked: this is a common thing.
When Mercedes-Benz hired experimental bra tester Kate Upton for its Super Bowl spot and leaked a trailer that promised to show her washing the new CLA four-door coup “in slow motion”, we feel like they somehow knew that the Parents Television Council would see it, issue a statement and encourage members of the public to voice their outrage.
Could the Mercedes team be so deliciously crafty? Well, the clip already has more than three million views on YouTube. (You don’t really even need to watch it, by the way. You get the point.)
And now for the incredibly predictable backlash: