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Posts Tagged ‘Parents Television Council’

Kate Upton Mercedes Ad Inspires Outrage, Gets Lots of Attention

Question: when does a “controversial” ad clip double as a shameless PR stunt? When the team’s strategy anticipates the public outrage and uses it to attract even more attention. Get ready to be shocked: this is a common thing.

When Mercedes-Benz hired experimental bra tester Kate Upton for its Super Bowl spot and leaked a trailer that promised to show her washing the new CLA four-door coup “in slow motion”, we feel like they somehow knew that the Parents Television Council would see it, issue a statement and encourage members of the public to voice their outrage.

Could the Mercedes team be so deliciously crafty? Well, the clip already has more than three million views on YouTube. (You don’t really even need to watch it, by the way. You get the point.)

And now for the incredibly predictable backlash:
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Parents Television Council’s Influence Dwindling?

Last week, the Parents Television Council set its sights on the cast of Glee, causing a hubbub over a GQ photo shoot that they likened to “pedophilia.” According to the New York Times, while the organization is great at causing a stink, its actual influence may be sliding.

Hurt by financial problems, the rebuke of an F.C.C. policy that was one of the PTC’s cornerstones, and internal issues, the Times says TV networks and advertisers are feeling more emboldened about pushing boundaries. For instance, despite the organization’s opposition to the CBS program $#*! My Dad Says, the show goes on with big-name advertisers like Burger King.

Even in the Glee situation, GQ has kept the issue on newsstands despite the PTC’s statement and tons of coverage of the group’s opposition.

‘Glee’ Star Responds to Controversy: Why Is Your Kid Reading ‘GQ’?

The Parents Television Council released a statement this week denouncing a GQ photo shoot featuring three of Glee‘s stars as bordering on “pedophilia.” One of the stars, Dianna Agron, responded to the group’s outrage on her blog with both an apology and a question of her own.

“If you are hurt or these photos make you uncomfortable, it was never our intention. And if your eight-year-old has a copy of our GQ cover in hand, again I am sorry. But I would have to ask, how on earth did it get there?”

The star is contrite, but doesn’t take the criticism lying down. Is this an appropriate response? The comments are open.

[Image via PopEater.]