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Posts Tagged ‘Pat Kiernan’

Internet Does Not Approve of Time Warner Cable’s NY1 Rebranding

This is a very New York-specific story, but it contains a larger PR lesson that we’d like to share. NY1, pronounced “New York One”, is a 24/7 local news channel that is very helpful for those who want breaking news on traffic, subway delays, New York-area politics and more. It also includes some great talks shows, etc. But you get the point.

NY1 owner Time Warner Cable, on the other hand, is definitely one of the least popular brands among New Yorkers (just ask Twitter users and a certain Sir Patrick Stewart about its customer service record).

TWC–facing revenue declines as more customers cut their cords–is currently engaged in a battle with competitor Verizon Fios for market share. In order to convince customers not to switch providers, TWC is rebranding NY1, renaming it “TWC News” and changing the graphics, logos and theme music.

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Hey ABC: Why Michael Strahan?

We’ve been perplexed by this story for a whole week, so now we feel compelled to ask the inevitable question: Why Michael Strahan? ABC won’t confirm the change, but the rest of the world seems to think that the former New York Giants defensive end and current on-air pigskin analyst will soon become Kelly Ripa‘s new counterpart on “Live.”

We’re experiencing some mixed emotions here: Relief that it wasn’t Seacrest yet again tinged with a little sadness on behalf of Pat Kiernan and a secret hope that the job might still go to Greg Kelly of “Good Day New York,” also known as the Unlikely Voice of Reason.

But really, why Michael Strahan?

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Revolving Door: CNN/Mashable Rumors, ‘Game Change’ Premiere Photos, and More

As we mentioned on the Ticker, CNN could be preparing for a $200 million purchase of Mashable. Reuters blogger Felix Salmon got the news from an “unnamed” source. The New York Times seconded the tip, saying there are “advanced talks” happening. TechCrunch adds that the move would vastly extend CNN’s reach. PR Daily points out that the reporting of rumors such as this show the turn that traditional media is making, which could ultimately have an impact on the way media pros do their jobs.

Following the premiere of the HBO film Game Change about the 2008 McCain/Palin campaign for the presidency, the media has been questioning elements of the story. You can check out photos from the event here.

Billboard magazine has lost a number of its top staffers including EIC Danyel Smith and publisher Lisa Ryan. TheWrap says cost-cutting and low morale are to blame for the high-level departures.

Janet Robinson, the former CEO of The New York Times, got a $24 million compensation package when she left the company. She’s now a member of Fleishman-Hillard‘s International Advisory Board.

ImpreMedia, publishers of La Opinión, El Diario, and other outlets for the Hispanic community, has announced that US Hispanic Media Inc has become the company’s controlling shareholder. Staff and editorial coverage will remain the same. US Hispanic Media Inc is a subsidiary of Argentina’s S.A. La Nación, publisher of La Nación.

The Boston Globe‘s Boston Globe Magazine has unveiled a redesign that focuses more attention on local coverage of events, nightlife, and relationship issues. [via]

NY1 newscaster Pat Kiernan spoke with FishbowlNY about his on-air test run as co-host of Live with Kelly Ripa.

Click through for more media moves.

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