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Posts Tagged ‘Patricia Godefroy’

New Leadership at Cohn & Wolfe’s LA Office, and GCI Health Division

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A week after announcing the promotion of Patricia Godefroy to Chief Branding Officer, Cohn & Wolfe hired Kazumi Mechling to fill her position as head of the Los Angeles office.

Mechling joins the WPP-owned shop (Nasdaq: WPPGY) from Waggener-Edstrom where she was EVP and consumer marketing practice leader. She will report directly to CEO Donna Imperato. C&W’s L.A. office serves big brand accounts including Walmart, Taco Bell, Mattel, Ubisoft, Pioneer, and Blu-Ray.

Mechling is a veteran of a number of big agencies, including Edelman Japan where she worked for a few years after her Tokyo-based firm MediaWorks was acquired in 1995.

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In other news, Wendy Lund will be CEO of Cohn & Wolfe’s GCI Health division, effective next Monday. She was EVP Global Business & Client Development at MS&L. Lund brings deep pharma, medical device, and awarness and prevention advocacy experience to GCI. Prior to MS&L, she was VP of Marketing at Planned Parenthood.

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Cohn & Wolfe Names ‘Chief Branding Officer’

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WPP agency (Nasdaq:WPPGY) Cohn & Wolfe has promoted agency veteran Patricia Godefroy to Chief Branding Officer.

“In today’s environment, strong brands are more important than ever…They don’t just power customer sales; they drive innovation, quality of goods and services, social interaction and change, as well as shareholder value,” said Godefroy in a statement.

Godefroy has been with Cohn & Wolfe for 11 years and currently leads the agency’s Los Angeles office. Her client experience includes Walmart, Starbucks, Hilton Hotels, Coca-Cola, Taco Bell, Chevron, Epson, Del Monte and Kraft Foods. C&W is looking for someone to fill the Los Angeles position.