Jezebel did an interesting article about what ails the Gap (from a brand point of view). So to catch you up: Gap, the retailer once known as the successful purveyor of basics like t-shirts and jeans, recently bid adieu to its designer Patrick Robinson. This news was shared just as some poor financial results was announced. Gap has had issues for a while now and there was some excitement after Robinson joined. But overall, it hasn’t worked out.
Couple that will the fact that Gap is best known lately for their logo fiasco and resulting management changes, and you have a brand in disarray. These days, as Jezebel says, people mostly associate the Gap with last-minute underwear purchases.