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Posts Tagged ‘Patriot-News’

La Torre: Firm Helping Penn State Improve Relations With State, Local Media

Yesterday, Penn State University announced that it had hired two firms —  Edelman and La Torre Communications, a Harrisburg, PA-based firm — to aid in continuing transparency efforts. According to La Torre founder David La Torre, a primary goal of the work will be “improving relations with local and state media.”

Since news broke in November of child sex abuse allegations against one of the University’s former assistant coaches, Jerry Sandusky, it has been in the media spotlight.

“We’ve been given an overarching directive from the University,” La Torre told us in a phone call this morning. “We’ll be dealing with any information from the University related to substantive issues the University is facing.” Those issues, La Torre continued, “need to be relayed to the community in a timely manner.”

The community includes everyone from parents and faculty, to students and other members of the public.

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Mediabistro Job Fair

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Revolving Door: The Pulitzer Prizes, The Mirror Awards, ‘GMA,’ & More

The Pulitzer Prize winners were just announced (click that link for more info about the winning stories). Among them: Sara Ganim and members of the Harrisburg, PA Patriot-News staff for local reporting, The Huffington Post‘s David Wood for national reporting, and Jeffrey Gettleman of The New York Times for international reporting.

It looks like Good Morning America topped the Today show in viewership last week, the first time in 16 years. The Today show will likely still win in the 18-to-54-year-old age category, and the margin could be as small as 13,000 viewers, but it’s a ratings win nonetheless. Official word comes on Thursday.

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