From October 12 through 14, Dell World 2011 will host IT decisionmakers at an inaugural conference in Austin, TX aimed at this niche group. While some conferences, tech-specific or otherwise, tout their colossalness with attendance figures in the tens of thousands, this conference is purposely staying small.
“This is going to get specific,” said Russell Fujioka, VP of marketing for Dell’s public and large enterprise area. He told us today that the conference is intentionally capping attendance at about 1,200. “Anyone who can attend is going to see leaders in proximity that they’ve never seen before,” he added.
Laser-targeting this group for this event is one of the attractions.