TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Penn Schoen & Berland’

Penn Schoen Berland Acquires Market Research Firm First Movies International

Corp comms, political, and entertainment consulting and research firm Penn Schoen Berland (PSB) has acquired First Movies International, another market research firm. First Movies has offices in Los Angeles and London and works with entertainment clients, including movie studios. PSB founded in 1975 to provide political polling, began providing market research for entertainment companies in 2001 through its media and entertainment practice.

First Movies staff will report to the president of PSB’s media and entertainment group,  Jon J. Penn. First Movies’ co-founder David Willing will now be MD. First Movies clients include Paramount, Sony Pictures, and Disney.

The combined company will provide market research services for ”all stages of a film’s global lifecycle,” according to a press release statement from Penn. That includes focus groups, box office tracking, and exit polling.

PSB is a WPP firm. Mark Penn is the CEO of PSB as well as Burson-Marsteller.

[via, h/t THR]

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Komen For the Cure Asking Supporters What Level of Apology They’d Like to Receive

The Huffington Post reports that Susan G. Komen for the Cure has hired Penn Schoen Berland to help it recover from the Planned Parenthood disaster a few weeks ago. PSB is a WPP market research and consulting firm with Burson-Marsteller CEO (and former Clinton advisor) Mark Penn as its head.

Komen supporters have been given a survey to see how they feel about the organization. “Perhaps most interestingly,” HuffPo writes, “one section of the Komen survey asks participants whether they feel that the organization still owes them an apology, and then lists a series of potential apologies to test whether or not they are effective. The options range from deeply apologetic to defensive and deflective of blame.”

Sincere, no?

Click here for The Washington Post’s take on lessons learned from the fiasco.

Research: Corporate Reputations Suffering from Lack of Citizenship Efforts

Burson-Marsteller used last week’s World Economic Forum to reveal results from its Global Reputation Index, research conducted with help from Landor Associates and Penn Schoen Berland.

The Index is based on a point system that evaluates companies and corporations based on performance and citizenship. A big difference in the scores in these two categories show that reputation is suffering from a lack of citizenship and, therefore, trustworthiness.

Read more

Consumers Around the World Still Eager to ‘Go Green’

Lots of research this week. Our latest study comes from a group of WPP firms, which just released findings from its annual ImagePower Global Green Brands Study. WPP firms Cohn & WolfeLandor Associates, and Penn Schoen Berland along with independent consulting Esty Environmental Consulting polled 9,000 adults in the U.S., U.K., China, Brazil, India, Germany, France, and Australia between April 2 and May 3, 2011 .

The study found that 60 percent of consumers around the world want to spend their money with eco-friendly companies. But when you break it down by country, the findings get more interesting.

Read more

B-M Launches New Tech Agency

Burson-Marsteller has announced the launch of North of Nine, a tech agency that will be headquartered in San Francisco with offices in New York, Los Angeles, and Seattle. Jennifer Graham Clary will lead the firm as CEO, and there will be a staff of 25 including new hire Jay Marose, who will serve as creative director.

According to B-M, North of Nine is another tech firm option that will help clients avoid conflicts with companies on the B-M tech practice roster. The firm will operate on its own, but will join B-M’s list of firms that include Direct Impact, Proof Integrated Communications, and Penn Schoen Berland.

Burson Execs Delivering Keynote at BlogWorld Conference

As reported by PRNewser’s colleagues at WebNewser, two Burson-Marsteller execs will be delivering the keynote speech at the BlogWorld & New Media Expo 2010: Mark Penn, CEO of B-M and Penn Schoen Berland; and Karen Hughes, worldwide vice chairman for B-M (and former counselor to President George W. Bush). They will discuss the results of a recent study about the use of social media during the mid-term election races. The speech will take place Friday, October 15.

Politico, Penn Schoen Berland Research Finds Pessimism Over Economy

Penn Schoen Berland and Politico have released figures from the latest in its poll series “Power and the People,” finding that there is a pessimism about the likelihood of a second recession spread across segments of the voting public.

Overall, 54 percent of voters believe there will be a double-dip recession. But Republicans fear a double-dip in far greater numbers than Democrats. Higher income voters (those earning more than $100,000 per year) are more optimistic than lower income voters that a second recession can be avoided. And Black voters are more optimistic than white voters that we can avoid another recession.

Mark Penn, CEO of both Burson-Marsteller and Penn, Schoen Berland, goes into greater detail here, a post that also appears on his blog.

The poll, which surveyed 1,000 Americans between September 9 and 16, also asked for respondents’ thoughts on the war in Afghanistan, the Tea Party, the Bush tax cuts, and other issues.