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Posts Tagged ‘Pepsi Refresh Project’

High-Tech Pepsi Vending Machine at Internet Week, Of Course

Among the many attractions at the Internet Week NY HQ is the glowing Pepsi vending machine, or the Social Vending System, as the cola company calls it. Of course, Internet Week would have the most high-techiest of all things.

The touchscreen machine not only dispenses soda, it also lets you send a free soda to friends with a note and even a video.

At this point, the machine is just a prototype developed by the company’s new Equipment Innovation team, and the only one out there is at the show. But it’s expected to roll out during Q4, a PepsiCo spokesperson tells us.

Besides complimentary soda, the machine will also connect with the Pepsi Refresh Project, PepsiCo’s big CSR initiative. And PepsiCo assures in its press release that they don’t store email addresses and other personal info unless you want them to.

Fleishman-Hillard is working with PepsiCo on the new machines.

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Pepsi Refresh Project Goes Global

pepsi refresh.bmp The success of the Pepsi Refresh Project has prompted the soft drink maker to expand the program globally to Europe, Latin America, and Asia. Pepsi will continue to fund the Project in the U.S. and Canada, with $1.3 million per month allocated in the U.S. through this year and next.

According to Ad Age, consumer interest in the program continues to rise with 45 million votes cast and 1 million Facebook fans. Still, the story notes that Pepsi’s still not claiming any market share from rival Coke.

Weber Shandwick and Edelman are handling social media surrounding the Pepsi Refresh Project. With so much talk about social responsibility programs (and Richard Edelman’s participation in that conversation), this one provides an interesting case study.