TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Perez Hilton’

Tom Cruise Agrees: 2005 Was the Year Everything Changed for Entertainment PR

tom cruise tweetDo you remember the moment that everything changed in the world of entertainment PR? This LA Weekly story proposes it was the moment we started saying that Tom Cruise jumped on Oprah’s couch. The article makes the case that he didn’t do that, but the Internet made it so.

At that time, Tom Cruise had made some of the movies he’s most known for – The Color of MoneyRain Man, Top Gun, Born on the Fourth of July — and had been crowned the third Greatest Movie Star of All Time by Premiere magazine. That was also the point where Perez Hilton and other entertainment blogs were starting to make their mark. And the same month of Cruise’s appearance on Oprah, YouTube had been unleashed upon the world.

Up to this point, Cruise had been pretty conservative about speaking publicly outside of his film appearances. He also had a powerhouse publicist by his side, Pat Kingsley. Because she worked with a number of A-list stars and entertainment journalism was confined to the print pages of magazines like People, she was able to manage media coverage of her clients with a firm grip. If she wanted to shut something down, she could make a call and do it.

But the article points out the free-for-all that blogs and viral video made of celebrity media. Particularly because stars — not used to the round-the-clock brutal coverage — said and did things out in the open that they didn’t think would get out (or be of interest if it did).

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Cosmopolitan Wishes Perez Hilton Would Stop Pitching His Own Stories on Twitter

Today we learned that Cosmopolitan speaks for the common man in that the mag’s social team has had quite enough of newly thin/always shameless gossip blogger Perez Hilton (and his little dog, too).

Who knew?!

A note to other people who do the thing that Perez does: the act of tweeting links at someone only works if you have a pre-existing relationship with that person. Even then, it can still be very annoying.

Important Things to Remember.

Who Are the Most Powerful Entertainment Publicists?

This may come as a shock, but the most powerful PR folks in Tinseltown don’t work for the Church of Scientology.

Today Business Insider provides us with a fascinating list of the biggest names that you’ll never see on the big screen—and it turns out that Entourage was fairly accurate! (We mean this in terms of publicists being 24-7 workaholics who are always on call, not in terms of actors being talentless douchebags who make lots of money while doing very little work and facing no consequences for their consistently bad behavior.)

The people on this list earn their often-considerable salaries by working their asses off and thinking of their clients’ interests above all else; in other words, by being consummate PR professionals who understand very well that image is everything. They may be seen as low-key deal-makers, but here’s a telling quip: “When we asked each of the 20 publicists on our list for further information, almost every single one replied: ‘Who else is on the list?’” Always on the job, indeed.

The most interesting thing about the picks, which were based on client star power, work portfolios and insiders’ nominations, may be the variety of clients handled by various publicists–success clearly demands a keen understanding of pop culture in its various guises, from high to lowbrow and all things in between.

Some takeaways:

Read more

Revolving Door: Trust in Media, Perez Hilton, Meredith, and More

We omitted last week’s usual Thursday Revolving Door column, so we present a special Monday edition. We’ll be back to our regularly scheduled articles this Thursday.

A Gallup poll found that 55 percent of Americans have little or no trust in the media, and 77 percent of respondents to a Pew survey said media outlets “tend to favor one side.” But the Pew poll found that only 39 percent of Americans have little or no trust for media. Pew also recently found that local news is a major info source for many.

TechCrunch founder Michael Arrington has already launched a new blog, Uncrunched, where he says he’ll be doing “the same thing I’ve been doing since 2005.” His first post, which simply read “Here I am,” has 512 comments. You’ll remember that Arrington ran into issues when his venture capital fund Crunchfund was announced. He officially left AOL a couple of weeks ago.

Speaking of TechCrunch, Paul Carr, the TC writer who fired off a resignation post recently, is launching a new company backed by Zappos CEO Tony Hsieh and Michael Arrington, Business Insider reports. Sources tell BI that the company will focus on media and technology.

Perez Hilton’s family-focused blog (reallyPerezitos has launched.

Staffers from both editorial and marketing have left Meredith.

Click through for more of the latest media changes.

Read more

Despite Publicist Pleading, Perez Hilton Will Never Be Booked on KTLA Again

 

Hollywood blogger Perez Hilton somehow messed up an appearance on Los Angeles TV station KTLA yesterday. Supposedly he showed up at the wrong time, wouldn’t wait around until his scheduled segment, and left the studio. The show wasn’t happy, especially after Hilton accused them of lying on his Twitter feed. Note to readers: Never call a reporter a liar. There are better ways to diffuse such situations.

“You asked to be here, we promoted you as being here, do what you agreed to do,” said Sam Rubin in the video posted above. After the drama, Hilton’s publicist called to ask if he could be on the show again. Rubin’s response, “Absolutely, when hell freezes over.”

Edelman Launches Twitter Tool; Guess Who’s Most Influential

tweetlevel.png

Edelman launched Tweetlevel today, a Twitter measurement tool to find out who the most influential people on Twitter are. In other words, now when @comcastcares sees someone complaining about their cable service being out, they know whether or not they have to respond. We kid.

The tool is in beta, but the initial results are revealing: Hollywood blogger Perez Hilton is the most influential person on Twitter. PRNewser scored a 42.

To be fair, on the site’s “About” page reads the following statement: “Even though we believe that it goes a great way to understand and quantify the varying importance of different people’s usage of Twitter, by no means whatsoever do we believe we have fully solved the ‘influence’ problem.”

Interview: Hollywood Publicist Liza Anderson, Founder, Anderson Group Public Relations

Liza Anderson_media bistro.JPG

Liza Anderson knows it’s not easy to grow your agency in the midst of a recession. Her tricks: Hard work, hiring lots of great people, and “constant hustling.” Anderson founded Anderson Group Public Relations, and has since taken on a number of celebrity clients including Eva Longoria and Michael Emerson of Lost.

In this interview, Anderson talks about her style of PR (“I don’t see the benefit of being on Page Six.”) why truth and honesty is key to her business (“I don’t think press is necessarily used to that from a publicist.”) and if Hollywood is overly scared of blogger Nikki Finke (“I don’t pay that much attention.”)

You’ve quadrupled the size of your agency in three years. What are they keys to growing an agency?

Very little sleep. Lots of hard work. I’ve just been working a lot and hiring lots of great people. It’s constant hustling. The minute we opened our doors there was the writer’s strike then the actor’s strike followed by recession. There was a constant black cloud that’s followed us as we’ve grown as a company. That overwhelming gloom and doom is a great motivator for success. It makes you work twice as hard. Sometimes fear is great motivator and it’s worked wonders in my case.

Read more