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Posts Tagged ‘Pete Cashmore’

Perez Hilton, Other Famous People Had Thoughts on Advertising Week

Seeing Perez Hilton at Advertising Week is kind of like seeing Kid Rock at Cannes or the Kardashians at Paris Fashion Week: you get why they’re hanging around, but you wonder who invited them.

Nonetheless, quite a few names-you-might-know showed up at a red carpet event sponsored by social networking service Keek and agreed to talk for a few seconds about the state of things.

Here’s Mashable founder Pete Cashmore on management:

Perez and more after the jump…

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Weber Shandwick/CPRF Chair Polansky Talks Digital, Measurement, and Firm Business

Among the current top priorities at the Council for Public Relations Firms (CPRF) is helping firms make a way through the world digital and social media, says Andy Polansky, president of Weber Shandwick and chairman of the organization.

Calling social media “a real growth driver for agencies,” Polansky said, “The budgets associated with public relations programs are seemingly getting larger. If you think about marketing spend from a historical perspective, there was a lot of money flowing to advertising and the various other disciplines. I think now there’s more of a jump-ball mentality; whoever brings the best ideas is going to win the day.” An October 27 event with guests Robert Gibbs, former Obama press secretary, and Mashable founder Pete Cashmore, will dig into these social media topics even further.

We had the chance to sit down with Polansky recently to discuss the industry issues that the Council is tackling, and business at his own firm. The Council’s members include more than 100 PR firms of all shapes and sizes. Talent and diversity was another important issue on CPRF list.

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Guest Post: Three Takeaways from Mashable Connect

Mashable hosted its invite-only Mashable Connect conference last Thursday through Saturday (at Disney World in Florida!), with execs across media, digital technology, and communications in attendance.

Our invite was lost in the mail, but Rob Longert, senior digital media strategist at M Booth, was there to fill us in on some of the goings on. Mashable also gives readers a peek here.

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Event to Launch Mashable Follow Taking Place on Wednesday

Mashable Follow, which launched in beta back in February, will officially launch at an event hosted by Mashable founder and CEO Pete Cashmore and taking place at Edelman‘s downtown NYC offices on Wednesday, April 20. The invites have been sent!

Mashable Follow is described as “a new social layer” that will allow visitors to create profile pages, earn badges, and easily share stories. In case you missed it back in February, a description is in the video above.

Mashable Social Good Summit: Social Media’s Growing Role

Leveraging social media to help solve some of the world’s toughest problems was the theme of Mashable’s Social Good Summit in New York on Monday. The conference was held in partnership with the 92nd Street Y and the UN Foundation during United Nations Week.

The range of speakers included philanthropists, media and business executives, actors, and government officials, each offering a unique perspective. After the jump are highlights from selected sessions. Read more

Twitter Rolling Out ‘Early Bird’ Deals; Considering Pay For Follower Service

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Here’s two Twitter trends to keep tabs on. First, “Twitter’s first venture into online shopping is simple in its execution: The company has launched an account called @earlybird, which will Tweet special offers to its followers,” reports Mashable’s Pete Cashmore.

Second, Peter Kafka of AllThingsD has a scoop that Twitter is considering a service that will allow users to buy followers.

SXSWi in Quotes

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[Gym Class Heroes and Fall Out Boy's Pete Wentz at the Ustream Party. Courtesy Nick McGlynn for mediabistro.com/RandomNightOut.com]

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We’re still digging through our notes from SXSW Interactive and wanted to present some of our favorite quotes from the event:

“Institutions fight to keep problems that serve their solution.” –Clay Shirky, Consultant/Author/Teacher

“Social media scares the sh*t out of everybody, because they’re not sure what to do with it.” –Brian Solis, Author/PR Agency Owner

“We’re like eight years into this experiment.” –Foursquare co-founder Dennis Crowley on the location-based craze.

“PR is not going to fix your customer service department.” –Frank Elasion, Senior Director, Comcast National Customer Service

“Last year was about listening, this year is about action.” –Erin Korogodsky, Senior Account Manager, Scout Labs

“Criticism of the mainstream media is misconstrued.” –Markos Moulitsas, Founder, Daily Kos

“I can’t see a future where CNN is solely the middle man.” –Lila King, Senior Producer for Interactive Storytelling and User Participation at CNN.com

“[Gawker Publisher] Nick Denton won’t keep a guy in Mexico when it’s physically dangerous to be there.” –David Carr, The New York Times

“I’ve had enough of agency life.” –Michael O’Connor Clarke, VP Marketing Communications, Freshbooks

“We have such a value on immediacy.” –Randi Zuckerberg, Marketing Director, Facebook

“I would hope the link economy would reward investigative journalism.” –Pete Cashmore, Founder, Mashable

“The Huffington Post and Google News are siphoning off ad revenue from every newspaper in the world.” –Bob Garfield, NPR Correspondent/Author

“[Online publishers] make money the more often we click. They have an economic incentive to keep us distracted.” –Nicholas Carr, Author

“I’ll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.” –Umair Haque in his first blog post since his widely criticized interview of Twitter CEO Evan Williams.

“What’s popular isn’t always what’s good.” –Pete Cashmore, Founder, Mashable

“This is the Davos of digital.” –B. Bonin Bough, Director of Digital and Social Media at PepsiCo

“If you think the internet is going to replace cable, you’re crazy.” –Mark Cuban, HDNet

“Hey, is that Ashton Kutcher?” –Everyone at every party

CNN, MTV, Mashable and Facebook Discuss How Crowdsourcing Is Affecting Reporting

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“The way CNN reports a story today is fundamentally different than the way CNN would do it four years ago, before iReport, and before you could actually include the voice of the audience, and represent them back in the story,” said CNN’s Lila King.

That being said, King acknowledged, “I think we have a long way to go, for sure. I don’t want to sit here and pretend that it’s all figured out, but I think we’re heading in that direction.”

The comments came on a panel titled, “CrowdControl: Changing The Face Of Media Or Hype?” moderated by Text 100′s Joe Kingsbury and also featuring Mashable founder Pete Cashmore, Facebook’s Randi Zuckerberg, and MTV’s Jason Rzepka.

Cashmore said “curation is being underrated. It’s really important to make sense of raw materials,” when we asked him about just how much “true reporting” is taking place by crowd-sourced methods. For example, when US Airways Flight 1549 famously landed in the Hudson River last January, the initial image of the event came from Twitter, but almost all of the subsequent news reporting came from “traditional” sources.

MTV’s Rzepka said that MTV has “kind of been in the citizen journalism game since the beginning,’ and mentioned programs like their get out the vote effort “Choose or Loose.”

Cashmore acknowledged that news brands are still extremely important. “You see something on CNN, it’s a trusted brand. You see something trending on Twitter, it’s less trustworthy,” he said.

Facebook’s Zuckerberg said she sees crowdsourcing in two ways: ideation and distribution. She gave the example of actress Betty White being asked to host Saturday Night Live due almost completely to efforts on Facebook. Getting her on the show is “ideation,” while the “distribution” is people reacting to the decision and the show online.

Mashable’s Pete Cashmore: “Social Media is the Media”

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This PRNewser interviewed Mashable Founder and CEO Pete Cashmore for the latest installment of mediabistro’s “So What Do You Do” series.

In the interview, Cashmore talks about how Mashable came about (“I just was really passionate about the space.”), what he thinks about online “pay walls” and charging for content (“In the vast majority of cases, a pay wall is a hindrance.”), and the rapid evolution of media (“Social media is the media.”) Click here to read the whole thing.

-Photo by Jessica Grieves