With yesterday’s 63rd Annual Primetime Emmy Awards nominations announcement came the usual frenzied follow-ups: TV critics’ listings of “snubs” and “shockers,” most of which weren’t.

But there were a few eyebrow-raising selections among nominations submitted by the Academy of Television Arts and Sciences’ 15,000+ eligible voters. Maybe not full-out shockers, exactly, but picks that were most definitely surprising. Whether or not they’re any good isn’t the only thing that matters. How they became 2011 Emmy Award contenders has as much to do with pre-nomination campaigns.

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