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Posts Tagged ‘Peter LaMotte’

4 Experts on the Future of ‘Corporate Journalism’ and Sponsored Content

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One of this week’s most interesting stories came via David Carr of The New York Times. In “Journalism, Independent or Not,” he addressed the rise of brands or corporations that want to make their own news, be it through sponsored content written by someone else or “outlets” created and managed by the companies themselves.

In this case, the site was created by Verizon and its advertising agency — but Chevron recently received a bit of heat for doing the same sort of thing.

As the journalistic discipline continues to struggle, more and more businesses are attempting to control or, at least, contribute to the larger conversation by creating their own stories. And many PR firms have launched content creation shops to better serve such clients (Edelman’s Creative Newsroom is a good example).

But how can these companies create real value by achieving a balance between paid promotional materials and real, substantive news?

We asked four industry experts for their takes on the trend.

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How Valuable Is Social Media Engagement, Again?

The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:

Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.

Yet many have other ideas. Just yesterday, for example, a Punchtab study told us that most Millennials only care about such interactions when they involve free stuff or discounts.

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Lessons Learned from the #myNYPD Twitter Disaster

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The New York Police Department’s recent, spectacular social media failure followed a now-familiar formula: organization calls for fan submissions over popular network, receives overwhelming stream of negativity.

In this case, as in the case of JP Morgan’s #AskJPM and other comparable disasters, the headlines surrounding the futile effort at community outreach quickly drowned out any coincidental good will from the public. And yet, despite it all, department commissioner Bill Bratton now claims that he will continue to attempt similar projects moving forward.

This week, we spoke to LEVICK SVP/digital communications chair Peter LaMotte to try and make sense of the resulting mess.

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More Tips for Avoiding and Containing Social Media Crises

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It’s only Tuesday, and already this week has seen a year’s worth of headlines regarding major airlines and terrible publicity on social media.

The incidents–whether self-inflicted or not–were severe enough to inspire yet another round of questions regarding a brand’s ability to both stand out and defend itself online.

We spoke to Peter LaMotte, SVP at LEVICK and Chair of the firm’s digital communications practice, for insights on this topic.

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