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Posts Tagged ‘Peter LaMotte’

How Valuable Is Social Media Engagement, Again?

The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:

Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.

Yet many have other ideas. Just yesterday, for example, a Punchtab study told us that most Millennials only care about such interactions when they involve free stuff or discounts.

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Lessons Learned from the #myNYPD Twitter Disaster

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The New York Police Department’s recent, spectacular social media failure followed a now-familiar formula: organization calls for fan submissions over popular network, receives overwhelming stream of negativity.

In this case, as in the case of JP Morgan’s #AskJPM and other comparable disasters, the headlines surrounding the futile effort at community outreach quickly drowned out any coincidental good will from the public. And yet, despite it all, department commissioner Bill Bratton now claims that he will continue to attempt similar projects moving forward.

This week, we spoke to LEVICK SVP/digital communications chair Peter LaMotte to try and make sense of the resulting mess.

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More Tips for Avoiding and Containing Social Media Crises

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It’s only Tuesday, and already this week has seen a year’s worth of headlines regarding major airlines and terrible publicity on social media.

The incidents–whether self-inflicted or not–were severe enough to inspire yet another round of questions regarding a brand’s ability to both stand out and defend itself online.

We spoke to Peter LaMotte, SVP at LEVICK and Chair of the firm’s digital communications practice, for insights on this topic.

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