New figures from the Pew Project for Excellence in Journalism further demonstrate the financial hurdles the newspaper industry faces: for every dollar newspapers earn digitally, they’re losing seven in print. (PaidContent offers a detailed breakdown of the study.)
“The papers that are succeeding are those that have pushed harder to change their sales staffs, have pushed digital even at the risk of putting less effort into the old categories that pay the bills, have taken more risks — have fought against the deep ‘inertia’ that many of the executives describe,” said Tom Rosenstiel, Pew project director, in an email to the NY Times.
As the number of print readers has declined, many outlets have beefed up online content and tried to add online advertisers. Moreover, paywalls are becoming more popular.