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Posts Tagged ‘Pew Project for Excellence in Journalism’

Do Paywalls Dramatically Impact PR?

New figures from the Pew Project for Excellence in Journalism further demonstrate the financial hurdles the newspaper industry faces: for every dollar newspapers earn digitally, they’re losing seven in print. (PaidContent offers a detailed breakdown of the study.)

“The papers that are succeeding are those that have pushed harder to change their sales staffs, have pushed digital even at the risk of putting less effort into the old categories that pay the bills, have taken more risks — have fought against the deep ‘inertia’ that many of the executives describe,” said Tom Rosenstiel, Pew project director, in an email to the NY Times.

As the number of print readers has declined, many outlets have beefed up online content and tried to add online advertisers. Moreover, paywalls are becoming more popular.

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Pew Report Shows Cable News Ratings Down But NPR Audience Grows

The Pew Project for Excellence in Journalism has released its 2011 “State of the Media” report, showing that cable news ratings took a dip across all networks even while profits and revenues were healthy. In addition, and unsurprisingly, network news audiences continued their downward turn.

The report takes note of all of the staff cuts that media outlets have made, something that hasn’t gone unnoticed by publicists charged with lots of media relations. PEJ writes that newspaper newsrooms are 30 percent smaller today than they were in 2000. (And newspapers are still experiencing revenue strains.)

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