ICYMI, the Apple-obsessive blog 9to5Mac posted a truly epic 9-part story last Friday titled “Seeing Through the Illusion: Understanding Apple’s Mastery of the Media”. The piece served as a long weekend must-read for anyone with an interest in the communications or technology industries.
The work was so deep that it almost demanded episodic recaps a la Orange Is the New Black. We didn’t finish it until last night because we spent much of the long weekend competing with ourselves to see how many IPAs we could drink in a 24-hour period (not really), but we thoroughly recommend it.
Senior Editor Mark Gurman sought to answer the questions: What sort of strategic advantage has allowed the company to play the media like a well-worn string instrument for the past decade?
Here, then, are 14 things we learned from the piece.