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Posts Tagged ‘philanthropy’

Nelson Mandela’s Death Should Breathe New Life into PR

Nelson-Mandela

“Difficulties break some men but make others. No axe is sharp enough to cut the soul of a sinner who keeps on trying, one armed with the hope that he will rise even in the end.” ~Nelson Mandela (1918 — 2013)

He was a Nobel peace prize winner. He is the sole reason millions of oppressed South Africans live free from apartheid. He was the global emblem of human rights for decades. He was the former president of South Africa, and the liberator of a nation.

Nelson Rolihlahla Mandela was known as “Madiba,” “Tata,” “Khulu,” “46664″ and a father figure to the world. And PR agencies can learn a thing or two from the enormous footsteps he left for us to follow…

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Newark Schools Actually Benefiting from Zuckerberg Donation

Ever since news hit that Facebook‘s Mark Zuckerberg would be donating $100 million to the Newark school system, the chatter about how Zuckerberg’s image would benefit has been deafening. Technorati wrote last week that Facebook PR had kicked into high gear with the upcoming premiere of The Social Network. EWeek wrote also about the timing of the announcement given the new film. And Mashable noted that the donation could be an effort to counteract Zuckerberg’s appearance on the Forbes 400.

Whatever the PR implications for Zuckerberg, it’s nice to know that the publicity surrounding the announcement is actually doing good for the Newark school system.

Mayor Cory Booker announced today that he’d secured $40 million of the total needed to match the $100 million grant. Mayor Booker, New Jersey State Governor Chris Christie, and Zuckerberg were meant to appear on NBC today to talk further, but the interview was interrupted by the weather.

“I am so grateful that so many are stepping forward after Mark Zuckerberg’s announcement to answer our call to action and share our commitment in the limitless potential of Newark’s students,” Mayor Booker said  in an e-mail.

Pershing Square Capital Management has pledged $25 million to the matching gift.

[Image: Saed Hindash, The Star-Ledger]

WE’s Rotz: Corporate Responsibility Report is ‘Part of Our Story’

Last week, Waggener Edstrom released its 2009 Corporate Responsibility (CR) Report, a voluntary report that details the firm’s efforts in different corners of its business. The document covers a variety of topics from the learning and development program for its employees, to volunteer efforts from its various offices, to environmental sustainability goals.

“Essentially, it’s about who we are as a company,” Rhian Rotz, manager of WE corporate citizenship tells PRNewser. “We believe it’s part of our story. It gives our employees, prospects, anyone who’s interested insight into who we are.”

Of course, the report discusses the accomplishments at the firm. It also highlights areas for improvement. Read more

Zuckerberg’s $100 Million Donation: Goodwill, PR, Oprah?

If you like Mark Zuckerberg, tomorrow should be a great day to watch Oprah. He’s reportedly going to formally announce a $100 million donation to the Newark public school system on the show.

But given the upcoming October 1 release of the much-anticipated film The Social Network, the noise around the move seems to be less about goodwill and more about the donation as an image-enhancing play.

Technorati, which sees Facebook as having “kicked its public relations into high gear,” writes:

While the contribution is no doubt generous and badly needed, it’s timing is clearly suspect as little more than an expensive public relations stunt. It’s just enough to dominate headlines throughout the weekend, and maybe ensure that people at least enter the theater next week with one or two positive thoughts about the controversial young CEO.
And Mashable, while commenting that it’d be great if we could “take the gesture at face value and not taint it with speculation,” notes that “the donation could also be aimed at counteracting any negative stigma that could arise from his new rank on the Forbes 400.” He’s number 35.