PitchEngine - PRNewser

PitchEngine/Cision Partnership Ends, Both Have New Services To Offer

Tonya Garcia — Sun, 16 Jun 2013 19:42:02 +0000

The partnership between PitchEngine and Cision, which began in 2011, has ended, with PitchEngine announcing plans for what CEO Jason Kintzler says is “a new kind of content distribution and deployment.”

Cision customers no longer have access to PitchEngine’s social media publishing services. However, in the press statement, Kintzler says, “Cision was notified of this change back in December, so there shouldn’t be any surprises”). Instead,Cision made an announcement of its own about changes in its service offerings. continued…

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Here’s Your PitchEngine Mobile PR App

Patrick Coffee — Thu, 01 Nov 2012 17:21:56 +0000

Dear PR pros: Are you interested in creating “stunning” content on the go with your smartphone or tablet? If so, we urge you to reconsider–typing on those tiny keypads is both annoying and notoriously inaccurate! Don’t even get us started on auto-correct…

That being said, if you’d simply like a shiny new tool to help you strategize and coordinate pitches and branded content projects more efficiently, then PitchEngine‘s new “automated PR mobile app” may well be of interest. After a September sneak preview, the company just released its newest invention on the impressionable world of public relations.

Founded in 2009, PitchEngine has one key selling point: Its platform’s ability to empower businesses, marketers and PR pros to create expansive web pages, or “social media releases”, in place of traditional pdfs and mass emails, thereby more effectively distributing content via all relevant messaging platforms. Now the company has released a new app tailoring that service to mobile users.

The given “sample pitch” isn’t too fancy–it’s a social media-enabled press release about a new Madonna statue at Madame Tussaud’s–but the accompanying demo video is short and, at the very least, interesting:

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Three Tips to Increase Sharing on Facebook

Tonya Garcia — Tue, 13 Dec 2011 15:57:18 +0000

Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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Six Tips For Making Your Press Release Twitter Friendly

Tonya Garcia — Thu, 17 Nov 2011 15:45:03 +0000

Last week, we reported on results from a PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly?

-“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.”

The number of characters is important for retweeting.

“You need to leave retweet space to remove any barriers for audiences,” said Tom Becktold, SVP of marketing at Business Wire. “A lot of people want to add a little comment so leave 20 or 30 characters.”

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Tech Round Up: Google Stories Abound, and More

Celeste Altus — Thu, 03 Nov 2011 11:11:51 +0000

A lot is going on this week with our daily technology tools, and some of it is not going over well.

Google Reader has been updated with some changes, has been reviewed poorly, leading one to even call it an “epic tech fail.” The “like” button has been banished, and replacing it with the +1, a Google Plus option, is not everyone’s cup of tea. People like having a choice on how to share an article.

And Google’s not done yet. It also revamped the Gmail program, boosting the inbox search capabilities and the density of the layout, so users can see more emails per page on a smartphone or tablet.

Insiders speculated these Google announcements were to be followed by an even bigger launch: a Gmail app for the Apple iPhone. That would be useful if it worked!

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News from Quora, Klout, Cision, and More

Tonya Garcia — Thu, 20 Oct 2011 17:36:27 +0000

Remember Quora? Business Insider thinks they might be getting millions in another round of fundraising. Are you (still) using Quora? Should we be using it (again)?

Next week, Klout is introducing some changes to its scoring. According to a post on its blog, Klout’s People Rank is getting a tune up after a three month renovation project. The site says some users could see their scores drop after the changes, but it’s a sacrifice for accuracy.

Cision has introduced Cision Social Publish, a feature that uses the company’s PitchEngine partnership to distribute news across a number of social media platforms and with a variety of different content. The dashboard for the feature includes a Facebook app to publish stories on a company page, unlimited publishing on the PitchEngine site, and the choice to integrate newsfeeds.

And Business Wire announced this week that it has an expanded relationship with the AP. More news y’all!

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Tools Round Up: Cision, PitchEngine, Klout, Bing, and More

Tonya Garcia — Fri, 09 Sep 2011 11:28:46 +0000

Cision has partnered with PitchEngine, bringing together PitchEngine’s social publishing services with Cision’s PR and marketing software. Cision is also investing in PitchEngine, taking a minority stake in the company. Both Cision and PitchEngine have recently introduced new services. Moreover, Cision’s U.S. lead Peter Granat recently told us that the company has completed a lengthy digital strategy transition. The release and announcement video are available here.

CrowdGather, a network of forums and subject-specific message boards, has acquired Yuku.com, a company that manages these forums and boards. According to CrowdGather, the acquisition will increase the company’s monthly traffic 50 percent to 235 million.

Klout announced this week that 100 million people have Klout scores. Twitter has also hit the 100 million mark, and offers a breakdown of its users. But unlike so many others in the tech arena these days, the company insists it doesn’t want to go public.

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Roll Call: GCI Health, Hawaiian Airlines, PitchEngine, and More

Tonya Garcia — Fri, 02 Sep 2011 13:34:04 +0000

GCI Health has three executive announcements. Catherine Falcetti joins the firm as an SVP. She was previously with MSLGroup for 11 years, most recently serving as an SVP in their healthcare group. Also joining from MSLGroup is Robyn Leventhal who is a VP at GCI now. Besides her healthcare work, Leventhal also brings FDA regulatory experience. Julie Fleisher joins as a VP from Ruder Finn where she was a VP of corp comms. She has worked with a number of pharma clients over the years.

Ann Botticelli has joined Hawaiian Airlines as SVP of corporate communications and public affairs, effective October 3. She will step down from her position as VP of community relations and comms at Kamehameha Schools on September 30. She’s replacing Al Hoffman who is retiring on October 3. [via MauiNow.com]

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Tools Round Up: Facebook IPO Buzz, Cision, and More

Tonya Garcia — Mon, 13 Jun 2011 17:39:10 +0000

Facebook IPO talk is heating up again with sources saying the company’s valuation could reach $100 billion by the time it goes public. Sources also suspect the IPO could happen Q1 2012. If this IPO doesn’t happen by then, the company could be valued at 100 billion kajillion dollars! These suspicions come amid a report from Inside Facebook that traffic on the site is dropping is certain geographic locations.

Cision has created Cision Global Analysts, a new business unit that will create custom research based on news and social media data. K. C. Brown has been appointed GM of Cision Global Analysts. He was most recently SVP of analysis services. The company has also launched Cision Index, which provides ongoing information about how earned media for 30 brands is tracking. Those brands include Walmart, Bank of America, Google, and Paypal.

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Tools Round Up: Private Jets, Groupon Going Public, and An App to Avoid

Tonya Garcia — Thu, 02 Jun 2011 15:57:40 +0000

Tired of sharing flights with tons of people you don’t know? Load your travel plans on the Social Flights website and anyone taking a similar trip can join you on a private aircraft. According to Springwise.com, 12 flights have already been organized since the site launched in February, including one carrying 90 Mississippi football fans to Jacksonville, FL.

Groupon has filed with the SEC for a $750 million IPO. The Wall Street Journal has recent revenue stats and details.

More tools you can use after the jump.

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PitchEngine Puts Newsrooms on Facebook

Jason Chupick — Mon, 09 May 2011 16:41:03 +0000

I caught up with PitchEngine‘s founder Jason Kintzler at the PRSA Digital Impact conference on Friday to see what he has in store for his service, and to actually shake hands. PitchEngine has the unusual distinction of being based in Wyoming. Kintzler blended just fine without his cowboy hat.

One offering we’ve covered before, and wanted to revisit is PE’s Newsroom for Facebook app. Why would you want to put your newsroom on Facebook in addition to your site, or instead of on your site? The answer can all be shoved in to the “why not” column. Add an extra $20 bucks to your monthly PitchEngine tab and it’s a done deal. Anyone who has conceived, planned and priced out the building of an app knows this is as free of headaches as it gets.

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PitchEngine, Cision Launch New Products

Tonya Garcia — Tue, 04 Jan 2011 17:29:08 +0000

PitchEngine launched a “pay-per-pitch” option today, adding to its existing subscription service. For $29, users can push out a multimedia release with both social and SEO components. The company launched its Newsroom for Facebook app in November.

Also, during the holiday hubbub, the CisionPoint Winter Release was announced, which now sends press releases directly to a user’s corporate or personal social media feeds and tracks the number of e-mails opened by recipients.

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PitchEngine Launches Newsroom for Facebook

Tonya Garcia — Tue, 16 Nov 2010 11:51:32 +0000

PitchEngine has launched an app, Newsroom for Facebook, which integrates the PitchEngine platform with users’ Facebook page. The app can be added to a new or existing account for $499.

The app adds a “Newsroom” tab to the user’s Facebook page, allowing visitors to access news releases and other information from the site. A sample is available here.

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PitchEngine Founder to Use Social Media Chops to Sweep Mustache Contest

Jason Chupick — Tue, 19 Oct 2010 15:45:21 +0000

Jason Kintzler, founder of social media press release service PitchEngine, is hoping to mop up the competition with his Wyoming Horseshoe (I just made that up) in the Robert Goulet Memorial Mustached American this year.

Kintzler and his furry friend are among 19 finalists in the award issued by the American Mustache Institute, also organizers of “Movember.”

The Institute, contest, and the month of moustachery raise awareness for men’s cancers, with proceed going to the Prostate Cancer Foundation and Lance Armstrong’s LIVESTRONG foundation.

The return of the ‘stache is the brainchild of several former Fleishman-Hillard execs who now make up Elasticity, a digital and social media agency based in Fleishman’s hometown of St. Louis.

Kintzler’s social chops, along with his poll position on the AMI site should help him defeat all comers.

RELATED: Elasticity Snags Fleishman-Hillard Digital Head (press release titled: ‘Social Media Leaders & Slackers Alike Stunned As Elasticity Hires Woman, Non-Mustached Guy’)

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Roll Call: Ogilvy, Edelman, APCO, and More

Tonya Garcia — Fri, 08 Oct 2010 10:39:44 +0000

Ogilvy PR has appointed Jason Stolarczyk as SVP and Shelley Risk as VP of the firm’s Western US technology practice. Stolarczyk has 15 years of PR experience, including recent work with IBM and Microsoft. Risk was most recently with Horn Group, responsible for the consumer technology/Web 2.0 practice and social strategy content development for the firm.

Ethan Riegelhaupt has joined Edelman as SVP for corporate and public affairs. Previously, he was VP of speechwriting and internal communications at The New York Times Company. He will specialize in executive speechwriting, employee engagement, public affairs and crisis comms.

Lorie Fiber has joined Weber Shandwick as EVP and GM of Southern California operations, beginning October 13. She will be based in Los Angeles and report to North American president Cathy Calhoun. Previously, Fiber was an EVP at Edelman. continued…

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