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Posts Tagged ‘PitchEngine’

PitchEngine Puts Newsrooms on Facebook

I caught up with PitchEngine‘s founder Jason Kintzler at the PRSA Digital Impact conference on Friday to see what he has in store for his service, and to actually shake hands.  PitchEngine has the unusual distinction of being based in Wyoming.  Kintzler blended just fine without his cowboy hat.

One offering we’ve covered before, and wanted to revisit is PE’s Newsroom for Facebook app.  Why would you want to put your newsroom on Facebook in addition to your site, or instead of on your site?  The answer can all be shoved in to the “why not” column.  Add an extra $20 bucks to your monthly PitchEngine tab and it’s a done deal.  Anyone who has conceived, planned and priced out the building of an app knows this is as free of headaches as it gets.

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PitchEngine, Cision Launch New Products

PitchEngine launched a “pay-per-pitch” option today, adding to its existing subscription service. For $29, users can push out a multimedia release with both social and SEO components. The company launched its Newsroom for Facebook app in November.

Also, during the holiday hubbub, the CisionPoint Winter Release was announced, which now  sends press releases directly to a user’s corporate or personal social media feeds and tracks the number of e-mails opened by recipients.

PitchEngine Launches Newsroom for Facebook

PitchEngine has launched an app, Newsroom for Facebook, which integrates the PitchEngine platform with users’ Facebook page. The app can be added to a new or existing account for $499.

The app adds a “Newsroom” tab to the user’s Facebook page, allowing visitors to access news releases and other information from the site. A sample is available here.

PitchEngine Founder to Use Social Media Chops to Sweep Mustache Contest

Jason Kintzler, founder of social media press release service PitchEngine, is hoping to mop up the competition with his Wyoming Horseshoe (I just made that up) in the Robert Goulet Memorial Mustached American this year.

Kintzler and his furry friend are among 19 finalists in the award issued by the American Mustache Institute, also organizers of “Movember.”

The Institute, contest, and the month of moustachery  raise awareness for men’s cancers, with proceed going to the Prostate Cancer Foundation and Lance Armstrong’s LIVESTRONG foundation.

The return of the ‘stache is the brainchild of several former Fleishman-Hillard execs who now make up Elasticity, a digital and social media agency based in Fleishman’s hometown of St. Louis.

Kintzler’s social chops, along with his poll position on the AMI site should help him defeat all comers.

RELATEDElasticity Snags Fleishman-Hillard Digital Head (press release titled:  ‘Social Media Leaders & Slackers Alike Stunned As Elasticity Hires Woman, Non-Mustached Guy’)

Roll Call: Ogilvy, Edelman, APCO, and More

Ogilvy PR has appointed Jason Stolarczyk as SVP and Shelley Risk as VP of the firm’s Western US technology practice. Stolarczyk has 15 years of PR experience, including recent work with IBM and Microsoft. Risk was most recently with Horn Group, responsible for the consumer technology/Web 2.0 practice and social strategy content development for the firm.

Ethan Riegelhaupt has joined Edelman as SVP for corporate and public affairs. Previously, he was VP of speechwriting and internal communications at The New York Times Company. He will specialize in executive speechwriting, employee engagement, public affairs and crisis comms.

Lorie Fiber has joined Weber Shandwick as EVP and GM of Southern California operations, beginning October 13. She will be based in Los Angeles and report to North American president Cathy Calhoun. Previously, Fiber was an EVP at Edelman. Read more

drop.io Gets Into PR Market With PressLift

File sharing company drop.io is getting into the PR market, targeting the press release and multimedia distribution sector. A new service, PressLift, will be launched in the coming weeks.

PRNewser received a demo of the new service recently. Here is an example release.

As of now, the service includes Google Analytics, but the company is planning on adding more tracking and monitoring features as they roll out. One can also track number of views, unique views, registration, re-tweets, Facebook shares, emails, and downloads of their content. Additional features include settings for embargoes and FTC compliance, and of course all the traditional features one would expect with a multimedia wire service: social sharing/indexing, support for video, images, audio, documents, text and links.

Mediaite’s Rachel Sklar reported that Soraya Darabi, manager of digital partnerships & social-media marketing at the New York Times, is leaving to join Drop.io as product lead for PressLift.

The company is considering entering the market at a price of $500 per release, although the pricing is still being debated internally and the company will want to give bulk deals to boost their user base.

One potential issue we see is that at this price, PressLift lacks the distribution capabilities that the major wire services have. A drop.io rep told PRNewser they see PressLift as a “compliment to wire services.” This could be a barrier to entry as PR agencies and internal PR teams are already looking to cut down on vendor expenses and may not be likely to add $500 on top of their existing costs for each press release. The drop.io rep we spoke with said, “most companies not using cheaper wire services such as PRWeb and PitchEngine.” They “have to use [wires like] PRNewswire” and “this is a compliment to that.”

Jason Kintzler, founder of PitchEngine, a similar press release/multimedia distribution company, charges nothing for the first 30-days of service and $35 per month/$400 per year after that.

He told PRNewser that PressLift is a “copy” of his service. “It’s merely a multimedia release creation tool – which virtually every wire service already offers,” he said. “Not sure I understand where they plan to appeal to corporations that already utilize these services. We think the future of distribution looks much different.” Kintzler’s PitchEngine counts Microsoft, IBM, Whole Foods and Zappos as clients, among others.

That being said, drop.io has been growing fast, has $4 million in venture capital funding and is led by well connected web entrepreneur Sam Lessin.

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