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Posts Tagged ‘Pitchfork’

Music PR News: Radio Still Rules the Roost

Some recent Nielsen findings will be relevant to anyone with more than a passing interest in playing and/or promoting music. In short: The more things change, the more they stay the same. A newly released study reveals that old, reliable, traditional radio is still the way to go when it comes to getting your material heard–and making some money in the process (perish the thought!).

Now that digital music officially brings in more revenue than physical recordings (nearly $9 billion in 2012 alone), how can musicians and their representatives make the most of the “new” business model? Two answers: old-school broadcasting and YouTube.

Despite all the torrenting and streaming that’s supposedly going on, radio still dominates the industry: 48% of respondents told Nielsen that they discover new music most often on the air; “friends/relatives” ranked a distant second at 10%. This statistic didn’t even include services like Spotify, Pandora or Last.fm, so if your tunes don’t appear on the AM or FM dial then you’re going nowhere fast.

A more surprising number comes from the all-important teenage demographic: Read more

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Revolving Door: 9.30

Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Jane Bianchi has been named senior news editor at Seventeen. She had been associate health editor at Family Circle.

John Koblin has been named media reporter at WWD. He had been media reporter at The New York Observer.

Nitsuh Abebe has been named pop music critic at New York. He had been writer at Pitchfork.

Katherine Heintzelman has been named entertainment editor at Parade. She had been entertainment director at More.

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