Beyond the beating that email gave to the U.S. Postal Service, it’s difficult to imagine a brand more threatened by the Internet and digital technology than Playboy. We’re a little surprised that the old bunny is still around, because today anyone can access pretty much every imaginable variety of “adult content” with a few simple clicks of a mouse or taps on a touch screen for the low, low price of a few pop-up ads (and a browsing history that might upset the ladies in your life).
How can Playboy even pretend to compete with all that low-to-no-cost content? Answer: The brand will live on by being dogged, resourceful and creative, because the Playboy we know simply won’t go down without a fight (nor should it). For example, the brand’s new iPhone app doesn’t feature nudity, because its makers are abiding by Apple’s content standards while demonstrating some excellent marketing acumen.