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Posts Tagged ‘Poland Spring’

PR Fail: MTV/BET Twitter ‘Hack’ Was a Promo Stunt

Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald’s yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep this morning and turned it into another joke-fest with tweets like this one, which we can only present to you in RT form:

This afternoon, reports and tweets named MTV and BET as the latest victims of the hacker wave. One problem, though: they were faking it.










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Poland Spring Finally Jumps on Rubio ‘Water Bottle-Gate’ Promo Opp

Poland Spring

Don’t say we didn’t see this coming

We have a very strong feeling that someone called the heads of Poland Spring‘s PR and marketing teams around 11 last night asking “Are you guys gonna Oreo this one or what?!?!”

While this Facebook post isn’t quite as quick or funny as the cookie company’s Super Bowl blackout messaging win, it’s still pretty good. More importantly, it adds fuel to the ongoing debate: How important will “real-time marketing” strategies be in the future–and what role will public relations play in their design and application?

Marco Rubio, Poland Spring and the Importance of Interview Prep

No matter who’s in the Oval Office, State of the Union speeches always amount to a mishmash of bland platitudes and vague proposals for legislation that will never come to pass.

But they do address very serious matters, so we’re a little disappointed to report that the most buzzed-about moment of last night’s State of the Union events among pundits and legitimate journalists alike was the awkward water grab/sip in the middle of Sen. Marco Rubio‘s SOTU response speech. Still, this meme gives us a great excuse to bring up the importance of prepping clients for interviews and other live, unedited media appearances where they can’t ask for a re-take.

Of course your research must be thorough and the client’s speech must be flawless. He or she must be prepared to respond to any potential question, no matter how tough it might be (even if the response is a confident “no comment”). Finally, your client must be comfortable! A great, camera-friendly outfit won’t mean much if he or she is visibly nervous or jittery–or if a trusty water bottle is not comfortably within reach.

Seriously, who put the bottle so far away from the senator? Details matter! Now how did everyone deal with this little hiccup?

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