Bilson on set with Lagerfeld. Photo: PRNewsFoto/Magnum Ice Cream, Olivier Saillant

Ice cream brand Magnum is coming to the U.S. in April. For its debut, the brand has partnered with fashion designer Karl Lagerfeld and the Tribeca Film Festival.

Lagerfeld is creating a three-film series — Photo Mood, Applause, and Art Class — starring Rachel Bilson, which will premiere at the film festival. (Magnum is a sponsor of the event.) The “lead film” will also debut on Facebook simultaneously. The first trailer for the movie will appear on Facebook on April 19.

Bilson will be starring in the print and TV ads for the brand as well, with Lagerfeld shooting the print ads. There will also be an app and other social media activity, plus a partnership with Polyvore, an online fashion community.

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