After 109 years, Popular Mechanics is still about science and technology, though the science and technology have changed greatly.

Still deputy editor Jerry Beilinson says Popular Mechanics is a general interest magazine covering everything from plumbing to outer space. Actually, stories that help homeowners are among those that the magazine’s editors seek most from publicists.

In today’s “How to Pitch for PR” feature, Mediabistro talks with Popular Mechanics about how best to communicate with the magazine and what stories are most appropriate.

“It’s a really broad subject matter with a coherent world view,” he says.

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Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ariana Finlayson has been named assistant editor at  UsMagazine.com. She had been associate editor at RealBeauty.com. (mb)

Seth Porges has been named senior editor at Maxim. He had been associate editor at Popular Mechanics. (mb)

Andrea Parquet-Taylor has been named news director at WNCN in Raleigh. She had been news director at WRAL in Raleigh. (TVSpy)

Victoria Kirby has been named beauty editor at Redbook. She had been editorial director at Makeup.com. (FBNY)

Pamela Colloff has been named executive editor at Texas Monthly. She had been senior editor there. (mb)