You’ve seen British Airways‘ “Magic of Flying” #lookup billboard in London, right? You know, the one where the kid magically points at each flight as it passes overhead? Here’s your refresher:

Thanks to Rich Leigh of PR Examples, we can now bring you the latest example of “I stole your meme” marketing via Powwownow. This Brit company, which provides a “Free Conference Calling Service for Business People with More Money Than Sense”, jumped on the meme just in time with the help of its AOR Branded3, which apparently plans to mount this ad in Piccadilly:

powwownow-billboard

Saucy (or whatever phrase you guys use now)!