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Posts Tagged ‘Poynter’

Poynter Calls Out the ‘Worst Pitches Ever’

email bad PR pitches

In case you want to remind yourself that many pitches are not successful, here’s a story via Poynter — actually, a public query — about the worst pitches certain journalists have received. Sad to say, it’s hilarious (and Mr. Senor Flack and Ms. Anonymous PR Girl, we’re thinking of you two sharing this cacophonous mess).

How so? This post will scream #PRFail!

So why point these bad pitches out? Just scroll through our #5Things and you will see the countless times we offer the PRNewserverse tip, tools, and even tricks on how to best represent this glorious industry. (Yes, for real.)

That said, we must do better — because once our journo friends have sworn us off for good, there is no reversing that mess. They are gone and you only have green flacks pitching and “oh so senior” mentors forgetting to do that part of their job to blame.

You’ll see what we mean after the jump…

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Is BuzzFeed Really America’s ‘Least Trusted’ News Source?

The study that has everyone’s attention in the media world today concerns trust and political ideology.

Depending on your affiliation and your favorite outlets, the extensive Pew Research Journalism Project survey could be seen as either a good or bad thing: more American readers of various political persuasions trust The Wall Street Journal than any other publication, and CNN/Fox remain the biggest/most trusted sources of TV news (which is great for Brian Stelter).

We’re not too concerned with party politics, though. We’re most interested in the fact that the pubs with the smallest divide between “trust” and “distrust” were PBS and WSJ, while the pub with the largest difference between those numbers was…BuzzFeed. Here’s the chart:

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So does this survey encourage doubts about the value of placements on BuzzFeed?

We have to say no.

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Will Robots Write Your Client’s Next Press Release?

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Did you take our headline too literally? Our apologies. Robots will almost certainly not write your next press release…or the one after that, or the one after that.

The Associated Press did, however, just announce a very real “robotic content production deal” with a company called Automation Insights. In fact, the AP even published a Q&A on the matter which very closely resembles…a traditional press release!

Of course there’s more.

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Poynter, Journalists Come Out As #TeamOxfordComma

We Give a Fuck

Last week, we got a good bit of attention from the advertising and PR communities alike for Shawn Paul Wood’s post on the status of the Oxford comma, informally known as “the Kanye West of punctuation”. A recent survey by FiveThirtyEight, or your home for data-driven OCD on the web, found that only grammar snobs and copywriters really “give a f*ck” about the greatest/worst mark to come to our attention since the tattoo we wisely decided not to get during freshman year of college.

What, did you think the debate had ended? To paraphrase the late Karen Carpenter, it’s only just begun…

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AP Insists That You Remember All Four S’s in ‘Mississippi’

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M, I, crooked letter, crooked letter, I…

Oh, Associated Press. We love you so, but you insist on hurting us!

Last month you tried to tell us that “over” and “more than” are interchangeable when describing quantities, and we almost fell into conniptions. Now you tell us that we can no longer use any abbreviations for proper state names!

“Effective May 1, the AP will spell out state names in the body of stories. Datelines will continue to use abbreviations.”

And why might that be?

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6,329 ‘Credentialed Journalists’ Will Cover Super Bowl XLVIII

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In case you needed further proof that the multi-headed hydra we call “the media” still struggles to define its role in a micro-blog world, today brings two very different reports about the state of the journalistic game.

We’ll start with the bad news: Capital New York‘s soon-to-be-paywalled Media Pro newsletter let us know that, per our headline, more than 6,000 people who report for a living will keep us up-to-date on this year’s edition of what Stephen Colbert calls the “Superb Owl“. Some of them may still be reporting on whether the Big Game will happen at all while the NFL’s media relations team cackles maniacally.

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‘Best Media Errors and Corrections of 2013′ List Is One for the Ages

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First: we apologize for overlooking “fail to correct mistakes in articles” on our contentious “11 Things the Media Does That Piss Off PR” listicle. It was indeed a grievous error on our part.

Second: we love Poynter.

Third: stop whatever you might be doing right now, read this list of the best (and worst) media mistakes, corrections and apologies of 2013, and try to imagine that you have to make the call to correct screwups like these.

We’re not just going to reprint the piece in its entirety because we’d like you to read and share it, but here are some of our favorites from the list.

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Public Relations: The Journalist’s New Frontier (Part 2)

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Today we bring you the second half of our guest story by  Orbit Media Studios founder and content marketing specialist Andy Crestodina (find him on Twitter and Google+). Click here to read the first half. 

Teaching: The New PR

In September I participated in a panel at Chicago Social Media Week and our moderator, Brian Burkhart of SquarePlanet Presentations, called me the king of “free beer.” While I’m not one to mooch free beers from people (though I do enjoy them), I do believe in giving away your knowledge and content—even your best stuff. That’s how you teach people.

Why give it away?

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