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Posts Tagged ‘PR Examples’

7-Foot Hedgehog Promotes New David Attenborough Nature Series

We love this “massive hedgehog appears in London park” stunt for several reasons, first and foremost being the fact that we would watch Sir David Attenborough read the phone book just to geek out over his pronunciations. Also:

  • It makes the world’s least family-frendly pet look a bit more personable
  • It’s based on research (a study found that more than 25% of Britons have never seen a hedgehog in the wild)
  • It’s a great way to sell us on the concept behind the series Natural Curiosities, which features crazy facts about animals you thought you knew

We also appreciate the artistry here: sculptor Andy Billet says that he and his assistants “…spent weeks replicating the skin tones and spikes to make the build as lifelike as possible” with the help of  ”2,000 soft wood spikes and fake fur produced from a combination of willow and coconut fibre.”

Good show, we’re sure.

[H/T creative agency Taylor Herring and Rich Leigh of PR Examples]

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Canadian Airline’s Christmas Stunt Goes Viral (Again)

We will probably never use the word “heartwarming” in a sentence, and we didn’t cry at this WestJet “Christmas miracle” stunt (botched facelift). But quite a few people have apparently teared up while watching the clip in the two days since it went live. And yes, this is the same brand behind last year’s “flash mob” stunt.

It had to be pretty elaborate in order to convince surfers to watch it for 5 and a half minutes, and indeed it is.

Via the good people at PR Examples, here’s why they did it.

Read more

Clever UK Stunt Mocks British Airways ‘Magic of Flying’ Billboard

You’ve seen British Airways‘ “Magic of Flying” #lookup billboard in London, right? You know, the one where the kid magically points at each flight as it passes overhead? Here’s your refresher:

Thanks to Rich Leigh of PR Examples, we can now bring you the latest example of “I stole your meme” marketing via Powwownow. This Brit company, which provides a “Free Conference Calling Service for Business People with More Money Than Sense”, jumped on the meme just in time with the help of its AOR Branded3, which apparently plans to mount this ad in Piccadilly:

powwownow-billboard

Saucy (or whatever phrase you guys use now)!

PR Job Listing Seeks Drunk, Depressed Criminal ‘Hell-Raiser’

Selfie.

(Not a selfie.)

This morning the PR Examples blog made us aware of the latest in the Snarky Job Listings game, and it’s a keeper. Here are some of the qualities that British firm Just In Time PR demands of its next senior account manager (“whatever that is”):

  • He/she should be on anti-depressants, because “People who need drugs to keep them going are generally the most interesting”
  • He/she must be funny because, in the words of director Dominic Hiatt, “In 30 years’ time I’ll be as dead as the stars so I need to get my laughs in now”
  • He/she doesn’t have to be a gutter drunk, per se, but it would help if he/she is “only ever one drink away from oblivion”
  • He/she “will have spent at least one night in a police cell”, because how else can a manager relate to the public?
  • He/she will say whatever the hell is on his/her mind in the office, because “Moderation and a sense of perspective are not tolerated”

Some commentors see this listing as a way to win “cheap publicity” from various local tabloids, but based on Hiatt’s comments about receiving “emails and calls left, right and centre” after one tweet and one Facebook post, it seems to be working more effectively than those dull “traditional adverts.”

In conclusion, we say: only the British could get away with this.

Volvo Stunt Shows Us That a Hamster Can Indeed Drive a Truck

Here’s a fun pitch: In order to publicize the rollout for its new 15-ton off road vehicle, Volvo‘s UK team staged a stunt designed to answer that timeless question: can a hamster drive a truck down a steep quarry-side road?

High production values? Check. Ridiculous premise? Check. Sharable content? Indeed.

That’s one way to sell an oversized automobile (and to reach 2.5 million YouTube viewers in less than a week).

(h/t to PR Examples)