For Bravo Media, it’s all about buzz, taking trends mainstream, and bringing fashion to the entertainment industry, according to Ellen Stone, SVP of marketing. She gave the keynote address at PR + MKTG Camp East in New York on Thursday.

Stone characterized Bravo’s goal as, “Waking up the entertainment industry to get the conversation started, and wanting the conversation to repeat back.”

She outlined four tenets of Bravo’s buzz model: think in headlines;  partnerships; innovate; measure.

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