Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.
“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.
Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.