AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘PR Newswire’

Roll Call: ‘Harper’s', Edelman, Porter Novelli, and More

Jason Chupick. Photo: Steve Bartel

A congratulations to one of our own: PRNewser contributor Jason Chupick has been named VP of PR for Harper’s Magazine. In this role, he’ll be heading up traditional consumer and trade PR and work closely with web editor Jeremy Keehn on community development and management. Chupick reports to John R. MacArthur, the magazine’s publisher and president. Great news!

Karen van Bergen has joined Porter Novelli as senior partner and MD of the New York office, effective January 1. She previously served as the leader of OneVoice, an Omnicom offering from Fleishman-Hillard and Ketchum. To assume this role, van Bergen will be relocating from Amsterdam. She is replacing assistant MD Joe Russo who has been filling the role on an interim basis.

Michael Bush has left MSLGroup for Edelman. He joined MSLGroup in February, serving as VP and comms director for the firm. Prior to that he was a reporter for Ad Age and PRWeek. At Edelman, he’s VP of media relations.

Read more

PR Newswire Launches a Social Media Award Program

PR Newswire has launched “The Earnies,” an award program to recognize social media campaigns with earned results. A panel will decide on finalists that will be narrowed down to category winners through voting on, you guessed it, social media.

The panel now includes David Armano, Edelman Digital’s EVP of global innovation and integration; Matt Johnston, uTest CMO; Tim Moore, SVP of Maximum and CEO of CrushIQ; Liz Strauss, SOBCon and owner of Successful-Blog.com; and Deidre Breckenridge, CEO of Pure Performance Communications.

The deadline for submissions is December 20. Categories include “Best Use of Video in Social Media” and “Best Connection to Twitter, LinkedIn or Facebook Audience.” Winners will be announced via @AgilityAtWork in early 2012. This year, the program is open to U.S. candidates, but is expected to go global next year.

Research: Twitter Drives More Traffic to Press Releases Than Facebook

PR Newswire teamed up with digital marketing platform Crowd Factory to analyze the activity surrounding thousands of press releases over a number of months. According to the research, 48 percent of press release sharing happens on Facebook and 37 percent on Twitter. However, each share on Twitter results in 30 percent more views.

Ken Dowell, EVP at PR Newswire said in a statement, “We have known for some time that Twitter was more heavily used for news and business purposes, and the numbers confirm that Twitter takes the lead for driving traffic back to press releases.”

The study also found that multimedia components drive more traffic to a release than text only. Adding a photo increased engagement by 14 percent and adding a photo, video, and audio increased engagement by 3.5 times.

After the jump, we have the infographic that sums up the research findings.

Read more

Marketwire Sues PR Newswire for $25 Million

Canada’s Marketwire has filed a $25 million lawsuit against PR Newswire, accusing its competitor of causing “irreparable harm,” according to Reuters. The lawsuit alleges that PR Newswire hired Marketwire staffers and then extracted trade secrets and other confidential information from them. The lawsuit was filed in New York.

Among the co-defendents in the case are Shoeb Ansari who worked for Marketwire until June 2010 and now serves as PR Newswire’s chief technology officer and three former staffers who only resigned in recent weeks.

In a statement emailed to PRNewser, PR Newswire writes:

PR Newswire has every legal right to hire these employees and it has no interest in any trade secrets Marketwire may have.

Marketwire is turning to the courts in an attempt to prevent fair competition between the companies. We are confident that the court will agree this case has no merit.

We has also been in touch with Marketwire and will update this post with its statement if and when we hear back.

Tools Round Up: Facebook and Skype; Radian6 and Twitter; JT and MySpace

Facebook has announced a partnership with Skype that will bring video calling to the social network’s 750 million users. Microsoft is in the process of acquiring Skype for $8.5 billion and has been a Facebook partner for some time. Today’s announcement also included a new chat design and the addition of group chats. More info is available on The Facebook Blog.

Perhaps you heard that the President hosted a Twitter Townhall today? Radian6 will be working with Twitter to analyze those tweets. Pre-townhall research conducted by Radian6 yielded a number of findings, like national security and financial security are two topics that drive tweets. Additional findings are available here.

Read more

Tools Round Up: ARC for Marketing, the State of the Media, BW’s Tweets

PR Newswire and MultiVu have introduced ARC for Marketing. (ARC stands for “Access, Reach, Connect.”) The platform allows users to launch video, photos, and other multimedia assets and promotional content from one platform. Information and a demo are available here. PR Newswire launched ARC for Public Relations last June.

Vocus has released its State of the Media 2011 report. Among the highlights and lowlights: 151 newspapers folded; 724 outlets launched, the overwhelming majority of them from Patch.com; consumer magazine launches are on the upswing; and 60 stations added a 4:30a.m. newscast. Click here for more.

After testing the feature for the past few months, Business Wire is now tweeting every press release to the appropriate content categories. Clients are asked to choose categories when uploading a release and users can subscribe to those feeds.

PR Newswire Launches Rebranding Campaign

PR Newswire has launched a new brand positioning campaign with the theme “Engage Opportunity Everywhere.” The campaign includes a series of white papers and video.

One of the videos discussing audience engagement in a “multichannel world” features speakers from Weber Shandwick, J.P. Morgan, and TheLadders.com, among others. Interesting how basically the entire campaign is embedded with the video, from the white papers to a picture of the CEO, Ninan Chacko.

PR Tools Round Up: PR Newswire, Critical Mention, Cision, and More

-Cision has introduced EdCals, a free online tool that alerts users to the major stories that media outlets are working on. Cision also recently announced CisionPoint Connect Release, which distributes search-optimized news across major channels.

-PR Newswire, BetterInvesting, and MUNCMedia have launched the monthly Retail Investor Conferences, a virtual series that will bring together retail investors and publicly traded companies.

-Klout.com, known for its Twitter influence measurement, has launched a platform to measure Facebook influence.

-Critical Mention has introduced the latest version of its broadcast platform, CriticalTV 4.0. The latest version includes e-mail and RSS feeds and mobile capabilities.

Read more

PR Newswire Launches ProfNet Connect

PR Newswire has announced the launch of ProfNet Connect, a tool that adds social media elements to its existing ProfNet with user profiles, real-time conversations, and other features. ProfNet Connect replaces the ProfNet Experts Database. The service can be accessed for free by members of the public, media, and communications industry. A video about  ProfNet Connect is attached after the jump. Read more

Clinton Global Initiative Partners With PR Newswire

clinton.jpg

PR Newswire will provide news distribution services for The Clinton Global Initiative (CGI) as part of a partnership announced today.

The news comes in conjunction with The Clinton Global Initiative’s Fifth Annual Meeting, which will be held in New York from September 22 – September 25.

“With its unsurpassed global distribution and communications network, PR Newswire is an ideal partner to help CGI and our members deliver messages of social responsibility around the world,” said Bob Harrison, CEO of the Clinton Global Initiative (CGI) in a statement.

<< PREVIOUS PAGE