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Posts Tagged ‘PR pitches’

Showcase Your Clients in Wine Enthusiast

Wine-Enthusiast-ArticleWine Enthusiast is a niche mag with a very specific type of reader: usually in his or her mid-to upper 40s, with a median income of  $100,000. It’s the perfect demo to pitch clients of yours in the travel or food and beverage industry.

PR folks should send pitches via email, and the best timing is five months prior to the issue publication date. Here are some other tips:

Publicists should focus on wine, food (both cooking and dining out) and travel. Successful pitches include chef profiles and recipes for the front-of-book, as well as product suggestions for the holiday gift guide. If you represent a restaurant, even better. “A lot of times, it’s restaurant publicists who have something new or special in their beverage programs or some sort of recurring wine series [that we might cover],” says managing editor Joe Czerwinski. “Occasionally we spotlight individual sommeliers in Q&As. So there are some cool things that we’re certainly open to hearing from people on.

For more, including editors’ contact info, read: How To Pitch: Wine Enthusiast.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Pitch Your Beauty Clients to YouBeauty.com

YouBeautyYouBeauty.com, the science-based beauty site co-founded by Dr. Mehmet Oz, is open to PR pitches.

For publicists, the pitching opportunities are endless: Makeup, hair and skin products are always in demand. As the editors explain, publicists need to show that they understand the site’s mission and content:

YouBeauty features daily editorial content that reviews the most recently published studies and trending health topics that have the web buzzing. There’s also a group of quizzes based on real, scientific scales that are licensed from universities and research institutions. When readers take a quiz (that determines stress level, for example), they are given feedback on their results and are then routed to corresponding articles. It’s a strategic approach to delivering personalized, science-backed and beauty-based content that differentiates YouBeauty from other health and wellness publications.

To hear more about the site, including editors contact info, read: How To Pitch: YouBeauty.com.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.