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Posts Tagged ‘PR pitching’

Pitch Your Environmentally-Savvy Clients to Audubon

Audubon, one of the oldest continuously published magazines in the country, has been harvesting some of the best earth-minded writing for more than a century. The pub appeals to the well educated, politically active nature lover.

Though the mag is the only pure nature magazine on the market, EIC David Seideman admits that the publication aspires to the reach and commercial success of National Geographic, while still maintaining its commitment to the thought-provoking, long-form type journalism of The Atlantic and The New Yorker.

And, lucky for publicists, editors are more than open to featuring your clients as long as they fit the pub’s nature-loving mission. Get the details on who and what to pitch in How To Pitch: Audubon.

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How to Pitch Your Clients to O Magazine

The queen of media’s eponymous mag boasts 14 million readers and has numerous accolades to its credit.  After launching in 2000 through a partnership with Hearst, the pub has earned a dozen ASME nods and has become the go-to resource encouraging “confident, intelligent women to reach for their dreams and make choices that will lead to happier and more fulfilling lives.”

We’ve said it before with other mags, and, it remains the same with O: Know thy market. Start by picking up a couple (or 10) past issues to get a feel for the magazine and the types of stories that typically run. According to the editors we spoke with, they do accept PR pitches — but they must be on target.

For editors contact info and more specifics, read How To Pitch: O, The Oprah Magazine. [Mediabistro AvantGuild subscription required]

PR Pitches Are Always Welcome at Girls’ Life

When EIC and publisher of Girls’ Life Karen Bokram was working for Seventeen, she approached her boss to suggest that the magazine add a section for younger teens. Many girls younger than the pub’s targeted audience wrote in, but the EIC wasn’t into the idea. “We make magazines for advertisers, not readers,” she said.

So Bokram struck out on her own, and founded the tween mag Girl’s Life, which has been going strong for almost 20 years. Luckily for her, advertisers have realized what a potent economic force tweens are, and she has no problem getting them to work with the pub. PR pros are also welcome to pitch their clients to the magazine as long as they make sense for the pub’s audience. “Anti-aging cream — not for us,” said Bokram.

For editors’ contact info and details on the most PR-friendly sections, read How To Pitch: Girls’ Life. [Mediabistro AvantGuild subscription required]

Pitch Your ‘Weird’ Clients to Inked

When it comes to publicist pitches, “I’m down for any subject: the weirder, the better,” says Inked editor Rocky Rakovic.

The lifestyle pub, which Rakovic describes as “the outsider’s insider,” goes beyond the world of tattoos in its coverage: fashion, booze, cars and art all find their way into the pages of the mag. “Just think of us sort of like a Maxim [except] everyone in the magazine has tattoos, so it’s like Maxim plus tattoos, minus the articles that they do [on] the very ‘clean’ men’s lifestyle,” he said.

For more details and editors’ contact info, read How To Pitch: Inked. [Mediabistro AvantGuild subscription required]

Pitch Products to Running Times

For years, Running Times‘ closest competition was Runner’s World, another book that covers the world of runners with industry trends and service pieces. However, Running Times sets itself apart by being the go-to resource for more experienced athletes.

“We’re like taking the senior-level course rather than Running 101,” said editor-in-chief Jonathan Beverly.

The section of the book that is most ripe for PR pitches is “Gear and Trail.” Think your product or client would fit well there?

Get advice for PR pitching, plus a full list of editors’ contact info in How To Pitch: Running Times. [Mediabistro AvantGuild subscription required]

How to Get Your Clients Featured in New York

Ever since it started out as an insert in the New York Herald-Tribune, New York magazine has made a name for itself as the trusted confidante of the city’s most knowing readers.

And editorial director Jared Hohlt has some great advice if you’re looking to pitch your clients to the pub. “Publicists should note that we are not restricted to ‘New York area-only’ profiles,” he explained. “If we are doing a profile of someone, we do want to make sure that our competitors aren’t doing the same sort of piece at the same time, but that kind of goes without saying.”  

Get more details and editors’ contact info in How To Pitch: New York. [Mediabistro AvantGuild subscription required]

Pitch Wedding and Travel Clients to Destination

In recent years, the market for destination weddings has grown to over 25 percent of the wedding market, and Destination Weddings & Honeymoons grew along with it. The mission of the pub is to give readers help with planning and ideas “to get through the experience with minimum stress and maximum joy,” said editor-in-chief Susan Moynihan.

PR pros can pitch everything from destinations and hotels to the invitations and flowers for the big day, as long as it relates to a destination wedding. “We rarely cover a venue, hotel or destination without a staff member or freelancer visiting,” said Moynihan. “That said, we are always interested in newsworthy nuggets, such as hotel openings, hotel renovations, hotel additions, new packages, new hotel brands/concepts, real weddings, news within a destination (easier marriage requirements, new independent wedding sites). Product pitches are also very helpful for our FOB departments.”

For editors’ contact info, read How To Pitch: Destination Weddings & Honeymoons. [subscription required]

Get Your Client in the Feminist Pages of Ms.

Though Ms. has had numerous changes in ownership, the mag still stays true to its mission to “inform, inspire and empower” women. Founded in 1971, the pub was the first mainstream feminist publication and continues to “put a feminist lens on politics, culture, society and global issues,” said senior editor Michele Kort.

Kort describes PR pitches as a “long shot” with the editors there — that is, unless you have the perfect client to pitch. One example of this is a a film or DVD that was made by a woman or has feminist content. “Know the magazine before you pitch us,” said Kort. “I find that most of the pitches we get are not for Ms. magazine.”

For editors’ contact info and details on which sections to target your pitch to, read How To Pitch: Ms. [Mediabistro AvantGuild subscription required]

Pitch Your Clients to The Intelligent Optimist

Most sections of this positive pub are open for PR pitches, including features and book excerpts. Formerly known as Ode, The Intelligent Optimist boasts an international readership that is passionate about innovative technology, sustainability, health and spirituality, nutrition and personal growth.

For starters, publicists can pitch their clients for “Intelligent Optimist,” which focuses on individuals who know or are inspired by someone who fits the moniker, and “Possibilities,” which is devoted to innovative news, such as organic fast food chains or new ways to produce plastic.

Get editors’ contact info and more advice on what to pitch in How To Pitch: The Intelligent Optimist. [subscription required]

PR Tips for Startups

StartupYesterday Boston.com, a property of The Boston Globe, ran a great listicle by PR man and 451 Marketing founder AJ Gerritson titled “7 PR Tips for Startups”. Since quite a few firms have startup clients, we think the piece is well worth a read–but we’ll summarize its key points here. Key question: what should startups do to make sure they’re ready to make the most of any and all exposure they receive after going public?

  1. Make sure you’re prepared for the attention. Essentially, the time to ensure that your website looks good, works well and places highly in search engine results is before you put out a press release.
  2. Build your PR toolkit. You may be excited to let the world know how great your company is/will be, but don’t do it without well-written summaries, executive bios, and jpegs (bloggers have to use something as the featured image, you know).
  3. Know your Market. Seems like a no-brainer, but we take this to mean you need to truly know your market–don’t just guess at who your target audience might be. Figure it out through research.
  4. Find partners. It’s much easier to navigate the media minefield when you partner with someone who knows how to do it. Gerritson advises startup PR folks to emphasize that relationship by posting on a partner’s blog or holding jointly sponsored events. Both great ideas. Read more

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