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Posts Tagged ‘PR pitching’

Pitch an Expert to AskMen.com

AskMen.com is one of the largest men’s lifestyle websites, boasting more than 40,000 articles that offer practical advice on everything from finance to nutrition to dating. “We want to egg readers on and motivate them to get through [life] changes, but also give them the tools to do so by providing a tangible, concrete thing that he needs to do right there. Takeaway value is huge. We want to give readers something they can put into use right away,” said editor-in-chief James Bassil.

The best areas for publicists to pitch are health, relationships and finance. Though the editors aren’t really interested in product pitches, a lot of the site’s health, sexual and divorce content come from PR pros. It’s even better if you can connect them with an expert.

For more details and editors’ contact info, read How To Pitch: AskMen.com. [subscription required]

Pitch Big Apple Clients to Manhattan

Though the upscale lifestyle mag has struggled to find its footing after launching in the thick of the economic crisis, “It’s now starting to hit its stride with the affluent New Yorker who has a wide range of interests,” said editor-in-chief Cristina Cuomo.

Unlike other city magazines, Manhattan is more like a national book with local flavor, as some of the features are re-purposed for each of Modern Luxury’s publications. Other than that, all of Manhattan‘s coverage is specific to New York City, highlighting the best in restaurants, nightlife, Broadway and everything in between.

Find out which sections are most open to publicist pitches in How To Pitch: Manhattan. [subscription required]

Pitch Food and Retail Clients to Charlotte

Charlotte is the North Carolina city’s largest magazine, and the only pub about the metropolis itself. The most important characteristic of its readers is that they take an active interest in the city. And, while there are other niche competitors, editor and associate publisher Richard Thurmond said Charlotte is unique in its depth and breadth of coverage. “We focus on how to make this city a better place. It’s a manner of service,” he said.

Editors at the pub are open to PR pitches and love when publicists can deliver an inside scoop. “We want to know about new store and restaurant openings before everyone else does,” said senior editor Aleigh Acerni. Other pitches related to the community are also welcome.

For editors’ contact info, read How To Pitch: Charlotte. [subscription required]

Pitch your Health and Fitness Clients to Triathlete

As the oldest and largest mag in the U.S. that covers the sport, Triathlete has very few competitors. With bylines that boast some of the best and most well-known coaches and columnists in the triathlon world, newbies and seasoned triathletes all turn to the pub for tips and inspiration.

The mag is open to PR pitches that are in any way athletic- or triathlon-related. “Gear and tech items are probably the best way to go, as we do gear review in all parts of the magazine under a variety of different names,” said managing editor Adam Elder. “Profiles, celebrity, travel, exciting getaways that discuss the training situation there, or anything with an athletic angle is also great.”

Get editors’ contact info in How To Pitch: Triathlete. [subscription required]

Pitch Your Food Clients to VegNews

VegNewsThe pages of VegNews go beyond recipes. The mag started out as a humble freebie newspaper, but as vegan culture went more mainstream, so did the pub, which will cover any and all things related to the vegan life. After all, its tagline is: “think, eat, thrive.” Publicists can land a pitch in the pages of this mag by tailoring it to the vegan set.

“We’re always interested in new foods, beauty care or even pet or home care,” said editorial director Elizabeth Castoria. So the product review section is wide open for publicists’ pitches. Vegan personalities and celebrities are also wanted. “We definitely like, kind of, breaking the story that such-and-such celebrity is vegan,” she explained.

Get editor contact info and details on the best times for PR pitching in How To Pitch: VegNews. [subscription required]

Pitch Your Gear and Clothing Clients to Women’s Running

Women’s Running is the go-to mag for gals seeking advice on gear, training, health and nutrition. Unlike a lot of running mags, this one doesn’t emphasize elite athletes, but tries to provide stories relevant to its community. Luckily for PR pros, editors look to publicists for their Web content, gear and apparel sections.

“We really rely on [publicists] to keep us abreast of trends and new products. Special interest stories from their clients are great, as well,” said editor in chief Jessica Sebor. “We also like to receive pitches from race directors about races, running vacations or camps.”

Read more in How To Pitch: Women’s Running. [subscription required]

TechCrunch’s Arrington: Don’t Ask Me To Do Dinner

Inc. magazine gave TechCrunch editor Michael Arrington a chance to sound off on his work style in their “The Way I Work Feature.” For those in tech PR, it’s no surprise that Mr. Arrington’s site has quickly moved to the top of the tech press pecking order. The good thing for PR pros is that Arrington says he’s open to meeting your CEO…just not for dinner:

I don’t like PR people for the most part. I like going to CEOs directly. If a PR person suggests I meet the CEO of this new company, I always say yes. But if they say, “Can we set up drinks? Or dinner?” I say no. I hate that—it is a huge waste of time. Let’s meet over coffee or get on Skype video and talk about your company, but I don’t want to chitchat about your family, because I don’t know you. If I have time to go to dinner, I want to do that with my college friends or my parents or whomever I’m dating.

Arrington works long hours, so chances are he’ll see your email or announcement no matter what time you send it. Oh, and if you’re looking to bond over shared musical tastes, Arrington says he likes music that is “not happy music—Metallica, Eminem, Rage Against the Machine.”

RELATED: Check out Arrington’s missive today, “Anatomy Of A PR Spin (AKA How To Lie Like A Pro).”

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