Pitch an Expert to AskMen.com
AskMen.com is one of the largest men’s lifestyle websites, boasting more than 40,000 articles that offer practical advice on everything from finance to nutrition to dating. “We want to egg readers on and motivate them to get through [life] changes, but also give them the tools to do so by providing a tangible, concrete thing that he needs to do right there. Takeaway value is huge. We want to give readers something they can put into use right away,” said editor-in-chief James Bassil.
The best areas for publicists to pitch are health, relationships and finance. Though the editors aren’t really interested in product pitches, a lot of the site’s health, sexual and divorce content come from PR pros. It’s even better if you can connect them with an expert.
For more details and editors’ contact info, read How To Pitch: AskMen.com. [subscription required]

Though the upscale lifestyle mag has struggled to find its footing after launching in the thick of the economic crisis, “It’s now starting to hit its stride with the affluent New Yorker who has a wide range of interests,” said editor-in-chief
Charlotte is the North Carolina city’s largest magazine, and the only pub about the metropolis itself. The most important characteristic of its readers is that they take an active interest in the city. And, while there are other niche competitors, editor and associate publisher
As the oldest and largest mag in the U.S. that covers the sport, Triathlete has very few competitors. With bylines that boast some of the best and most well-known coaches and columnists in the triathlon world, newbies and seasoned triathletes all turn to the pub for tips and inspiration.
The pages of VegNews go beyond recipes. The mag started out as a humble freebie newspaper, but as vegan culture went more mainstream, so did the pub, which will cover any and all things related to the vegan life. After all, its tagline is: “think, eat, thrive.” Publicists can land a pitch in the pages of this mag by tailoring it to the vegan set.
Women’s Running is the go-to mag for gals seeking advice on gear, training, health and nutrition. Unlike a lot of running mags, this one doesn’t emphasize elite athletes, but tries to provide stories relevant to its community. Luckily for PR pros, editors look to publicists for their Web content, gear and apparel sections.
Inc. magazine gave TechCrunch editor Michael Arrington a chance to 



Nadine Cheung
Editor, The Job Post
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