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Posts Tagged ‘PR tools’

Meet the Anti-PR PR Firm. Confused yet?

S/O to SpinSucks.com for the artworkIn the wonderful world of agency life, there exists the temptation to reduce prices for fear of clients looking at the menu from right to left (think about it, frugal folk). You are flooded with new business propositions, cross-selling, upselling and determining what works best.

And then, here comes some anonymous ne’er-do-well who founded a startup firm while working out of mom’s garage, surrounded by the nicely kept Star Wars action figures still in their original packaging. The price he offers your client is nearly half of what you pitched. Sure, you know the aphorism “You get what you pay for,” but try telling that to a client living on a budget.

To that point I introduce possible ne’er-do-well Ryan Evans, who wants to unweave the tapestry of PR like a cat in heat with a newly shewn ball of yarn.

Evans, who owns and operates BiteSize PR according to this story from Chicago Grid, has declared a goal to “reverse the flow of information between public relations and journalists.”

“It’s not a PR agency as people typically think of it,” Evans says.

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Here’s Your PitchEngine Mobile PR App

Dear PR pros: Are you interested in creating “stunning” content on the go with your smartphone or tablet? If so, we urge you to reconsider–typing on those tiny keypads is both annoying and notoriously inaccurate! Don’t even get us started on auto-correct…

That being said, if you’d simply like a shiny new tool to help you strategize and coordinate pitches and branded content projects more efficiently, then PitchEngine‘s new “automated PR mobile app” may well be of interest. After a September sneak preview, the company just released its newest invention on the impressionable world of public relations.

Founded in 2009, PitchEngine has one key selling point: Its platform’s ability to empower businesses, marketers and PR pros to create expansive web pages, or “social media releases”, in place of traditional pdfs and mass emails, thereby more effectively distributing content via all relevant messaging platforms. Now the company has released a new app tailoring that service to mobile users.

The given “sample pitch” isn’t too fancy–it’s a social media-enabled press release about a new Madonna statue at Madame Tussaud’s–but the accompanying demo video is short and, at the very least, interesting:

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