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Posts Tagged ‘PR tools’

20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Meet the Anti-PR PR Firm. Confused yet?

S/O to SpinSucks.com for the artworkIn the wonderful world of agency life, there exists the temptation to reduce prices for fear of clients looking at the menu from right to left (think about it, frugal folk). You are flooded with new business propositions, cross-selling, upselling and determining what works best.

And then, here comes some anonymous ne’er-do-well who founded a startup firm while working out of mom’s garage, surrounded by the nicely kept Star Wars action figures still in their original packaging. The price he offers your client is nearly half of what you pitched. Sure, you know the aphorism “You get what you pay for,” but try telling that to a client living on a budget.

To that point I introduce possible ne’er-do-well Ryan Evans, who wants to unweave the tapestry of PR like a cat in heat with a newly shewn ball of yarn.

Evans, who owns and operates BiteSize PR according to this story from Chicago Grid, has declared a goal to “reverse the flow of information between public relations and journalists.”

“It’s not a PR agency as people typically think of it,” Evans says.

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Here’s Your PitchEngine Mobile PR App

Dear PR pros: Are you interested in creating “stunning” content on the go with your smartphone or tablet? If so, we urge you to reconsider–typing on those tiny keypads is both annoying and notoriously inaccurate! Don’t even get us started on auto-correct…

That being said, if you’d simply like a shiny new tool to help you strategize and coordinate pitches and branded content projects more efficiently, then PitchEngine‘s new “automated PR mobile app” may well be of interest. After a September sneak preview, the company just released its newest invention on the impressionable world of public relations.

Founded in 2009, PitchEngine has one key selling point: Its platform’s ability to empower businesses, marketers and PR pros to create expansive web pages, or “social media releases”, in place of traditional pdfs and mass emails, thereby more effectively distributing content via all relevant messaging platforms. Now the company has released a new app tailoring that service to mobile users.

The given “sample pitch” isn’t too fancy–it’s a social media-enabled press release about a new Madonna statue at Madame Tussaud’s–but the accompanying demo video is short and, at the very least, interesting:

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