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Posts Tagged ‘PR Week UK’

Burson-Marsteller Founder Says PR Needs to Regain Its ‘Moral Purpose’

harold-burson

You may have already noticed the headline of this PR Week interview with Harold Burson, the Burson-Marsteller founder universally known as one of the industry’s “godfathers.”

Of course you should read the whole thing, but we’ll throw out a couple of teasers.

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Procter & Gamble ‘Sponsored’ the Birth of Jonas Brother’s Daughter

Here’s something we’re glad we missed earlier this month:

Live-tweeting the birth of your first child is just a symptom of the social age, and it’s true that many, many people have exploited their own kids for money in the past and will continue to do so (do we even need to name names?).

But getting corporate sponsorship for the “event”? That’s a little weird, and Jonathan Tilley of PR Week UK is not amused—not even a little bit.

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PR Win: Basketball Teams Are Hyping Google Glass Now

Google Glass struggled to get off the ground in 2013, and there’s no doubt that the Wiredthis product will never appeal to the general public” article was terrible PR.

Google’s still going to push it, though—and this month Glass officially entered the sports world. We’re not sure who’s behind PR at the company (though Peter Himler gave us some hints with this 2010 blog post), but the Sacramento Kings‘ decision to showcase Glass is a big win. Here’s the preview:

Looks pretty cool with the ringside seats and all, though it’s hardly HD. It’s mostly successful in showing us that Glass does have some potential real world applications beyond making you look really weird.

Our proposal: Doggy Glass for the Animal Planet “Puppy Bowl”. Think about it, Google.

(H/T PR Week UK)

MWW Continues UK Expansion with New Public Affairs Arm

MWW_Group_398645In November we reported on MWW‘s decision to reach across the pond by purchasing London’s Parys Communications.

Today the firm announced the next step in its UK expansion with the creation of a new public affairs arm set to be run by British comms vet Simon Gentry.

PR Week UK reports that Gentry, former director of Good Relations and founder of his own firm, will bring several clients with him and that this move toward the political realm will “be followed by a strengthening of MWW’s consumer tech offer.”

More details as they emerge.

Meet PR’s Diversity Problem

shutterstock_107994005First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives).

According to major organizations on both sides of the Atlantic, however, ethnic diversity remains a problem.

The Public Relations Consultancy Association—Europe’s largest industry trade group—just announced an audit to better measure the state of diversity in the business. The audit will apply to both agency and in-house teams, and its questions will concern “fair recruitment practices and diversity and equality policies.”

The PRCA launched a Diversity Network earlier this year after studies found that, while 14% of UK residents belong to a minority group, only 8% of PR/marketing/advertising industry employees can say the same—and a whopping 90% of PR professionals are white. The reason for this gap, according to another PRCA study, is that awareness of the industry among minority groups is low.

The United States faces a very similar challenge.

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