ClickN KIDS, a children’s software company, has chosen Atomic PR as its AOR. The firm will help launch new products, and promote the benefits of ClickN KIDS software, which focus on improving literacy. The account will be handled about of Atomic’s L.A. office.

M Booth has added Montage Deer Valley, a mountain resort that’s part of the Montage Hotels & Resorts list of locations, to its roster. M Booth already represents Montage Laguna Beach and Montage Beverly Hills. The firm will raise brand awareness through media relations, tying their work to revenue.

Susan Magrino Agency has been selected to promote the new book Diamond Dishes: From the Kitchens of Baseball’s Biggest Stars. The firm will execute a media relations campaign.

Spa and wellness company exhale has chosen 72andSunny to lead the PR effort for all 18 exhale locations. Kerry Fitzmaurice, director of PR for the firm, will lead the account.

CouponMob has chosen PReturn for media relations, messaging, media training, content creation, and thought leadership services. Efforts will target both merchants and consumers.