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Posts Tagged ‘Priceline’

Twitter Fight: Orbitz vs. Priceline

Today in social media brand wars, two longtime competitors face off on Twitter…with (sort of) hilarious results. In case you didn’t know, both @Priceline and @Orbitz claim to offer travelers the lowest available prices on tickets, rental cars and other accessories by “negotiating” with providers.

Priceline recently started an election-themed “Negotiator for President” promo campaign with the usual prizes and such–and Orbitz ran a similar “Vacation Party” campaign. Let the social media mockery begin:

It only got sillier from there. Read more

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PR Boomerang: America Welcomes William Shatner Back to Priceline


Go ahead, make fun of Germany’s infatuation with David Hasselhoff. But before you scoff at how campy an entire culture can be, let’s direct our attention inward and examine America’s infatuation with William Shatner—who, incidentally, will be returning as Priceline’s “negotiator” in upcoming ad spots.

That’s right, Priceline knows that America has a strangely loyal relationship with Shatner. The fact that his character will return as spokesman after literally dying in a fiery crash earlier this year brings us a level of joy we haven’t felt since the return of the McRib. PR experts, of course, want to capture the secret behind America’s love for Shatner so they can replicate it, package it and profit from it over and over again.

But we’re hard-pressed to define or explain our nation’s collective affinity for a man who has taken us to the final frontier and back for more than 40 years. Read more

Haha! Priceline Kills Off Shatner Spokesperson

Priceline’s spokesperson “Negotiator,” played by William Shatner, has died a fiery death, but we can all laugh about it.

Shatner has played the role for 14 years. But, Priceline’s CEO Christopher Soder says, with a new focus on fixed price offerings, the Negotiator just wasn’t relevant to the company any longer.

Just like Priceline’s previous ads, Shatner never comes out of character, even when he’s falling off a bridge.

[via Business Insider]

Travel Sites Set Their Sights on Business Travelers

One need only follow a few publicists on Twitter to see all of the airport check-ins, delays, landings, and layovers that the industry is making as part of the regular course of business. This week, there were a couple of announcements from Gogobot, a company that only launched in November 2010, and Orbitz that might make getting to and fro a little easier.

Read more