Last week, we reported on results from a PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly?
-“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.”
The number of characters is important for retweeting.
“You need to leave retweet space to remove any barriers for audiences,” said Tom Becktold, SVP of marketing at Business Wire. “A lot of people want to add a little comment so leave 20 or 30 characters.”