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Posts Tagged ‘product launches’

Why ‘The Grade’ App Gets an ‘A’ in PR

the grade 2Remember when online dating was so taboo that bringing it up was akin to playing the theme to The Exorcist on a dark, windy night?

I should know. In 1999, I met my bride…online.

Think about that: before the turn of the century, when most of America thought computers were going to explode and the Great Lakes were going to turn into blood, spit, and venom.

There was no clutter in the dating market — no Tinder, Match, Chemistry, OkCupid (today, they’re all owned by the same company, IAC). Back then, it was just apprehension and fear of the unknown. Today, it’s much of the same because dating online is yesterday’s news.

Until “The Grade” showed up to class, using PR to knock out the competition.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Has the Apple Brand Lost Its Edge? (Yes, It Has.)

It’s tough to be a luxury brand—no, really. Just ask Apple, whose “most important thing in the world ever” iPhone rollout seemed designed to appeal to both lower and higher-end consumers but failed to impress either (according to the tech blogs).

There were no surprises today. The products were pretty much what we expected: there was the “cheaper” 5C phone (which is still expensive once you consider monthly data fees, etc.) and the “fancier” 5S phone with “a better camera” and the much-touted “Touch ID” technology that allows you to unlock your phone by touching the screen rather than typing and swiping. The rumored gold phone is real, but it’s not really fabulous. Oh, and there’s yet another new operating system. iTunes Radio could be cool, but again it’s nothing new, and to many this all feels like Apple trying to catch up to its competitors.

What happened?

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The Häagen-Dazs ‘Ice Moon’ Demands Your Attention

And now for a dose of Gratuitous Product Rollout Porn: Luxury ice-cream brand Häagen-Dazs hired London-based design firm Doshi Levien, whose projects range from furniture to ergonomically designed kitchen appliances, to create a product to boost sales for the Christmas season. They created what may be the coolest food items we’ve seen in many a…month. (Wait, what did you think we were going to write?)

We’re not sure whether these pieces will truly boost the Häagen-Dazs brand over the holidays, but they are a marvel of food design. 

What’s inside these beautifully shaped cakes? The white moon “consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry ice cream” while the darker version “has crunchy chocolate at the bottom, layers of nutty ice cream and salted caramel and a coating of vanilla ice cream”.

Oh my.

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