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Posts Tagged ‘product launches’

Has the Apple Brand Lost Its Edge? (Yes, It Has.)

It’s tough to be a luxury brand—no, really. Just ask Apple, whose “most important thing in the world ever” iPhone rollout seemed designed to appeal to both lower and higher-end consumers but failed to impress either (according to the tech blogs).

There were no surprises today. The products were pretty much what we expected: there was the “cheaper” 5C phone (which is still expensive once you consider monthly data fees, etc.) and the “fancier” 5S phone with “a better camera” and the much-touted “Touch ID” technology that allows you to unlock your phone by touching the screen rather than typing and swiping. The rumored gold phone is real, but it’s not really fabulous. Oh, and there’s yet another new operating system. iTunes Radio could be cool, but again it’s nothing new, and to many this all feels like Apple trying to catch up to its competitors.

What happened?

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The Häagen-Dazs ‘Ice Moon’ Demands Your Attention

And now for a dose of Gratuitous Product Rollout Porn: Luxury ice-cream brand Häagen-Dazs hired London-based design firm Doshi Levien, whose projects range from furniture to ergonomically designed kitchen appliances, to create a product to boost sales for the Christmas season. They created what may be the coolest food items we’ve seen in many a…month. (Wait, what did you think we were going to write?)

We’re not sure whether these pieces will truly boost the Häagen-Dazs brand over the holidays, but they are a marvel of food design. 

What’s inside these beautifully shaped cakes? The white moon “consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry ice cream” while the darker version “has crunchy chocolate at the bottom, layers of nutty ice cream and salted caramel and a coating of vanilla ice cream”.

Oh my.

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