Launched in 2009, Loop21 covers all the latest happenings from Capitol Hill to Hollywood — and they want readers to get in on the action. The site is all about going beyond providing info: “We want people to respond. So, whether it’s through some form of social media or on the website, we wanted it to be like we’re having a dialogue about issues that are important to our community,” said Lisa Armstrong, the site’s new EIC.

Armstrong is looking to expand fashion and beauty coverage, so publicists are welcome to pitch products. She also wants the scoop on new books and movies, but keep in mind that Loop21 is aimed towards smart, urban professionals.

For more info on what to pitch and editors’ contact info, read How To Pitch: Loop21. [subscription required]

Midwest Living knows many publicists on a first name basis and accepts pitches for travel, home, garden and food. But, warns EIC Greg Philby, “Many publicists pitch too late: The season is over before we hear from them. The best pitches are those far enough in advance that we can react to them if needed and that we perceive have a specific Midwest hook.”

Travel folks, take note: It’s the category where editors nourish the strongest two-way relationships with PR pros. “We often contact them while researching stories,” said executive editor Trevor Meers. “And, in the best cases, we truly sense that when we ask, ‘Where’s the best burger in town?’ they’re giving us a straight answer, not just the ‘approved’ answer.”

Get more details and contact info for editors in How To Pitch: Midwest Living. [subscription required]