On the oft-chance you don’t have cable, can’t afford satellite or live in a commune with no electricity, you have heard about this novel TV show called ‘Breaking Bad.’ Gripping plotlines. Stirring scripts. A gaggle full of really bad people. And a slew of folk across these United States couldn’t get enough it.
In fact, its last few episodes escalated from 5.9 million, 6.4 million, 6.6 million and the series finale got a modest 10.3 million viewers. For those numbers, FX was able to charge a modest $400,000 for a :30 commercial. When you have magic swirling in a bottle like this, product placement can work wonders for any brand. It is usually quite expensive, a blink-crap-I-missed-it moment and rarely caught by viewers.
However, get a character to advocate a brand and it is quite different. It’s almost as if the Pied Piper of TV blew his hypnotic flute and viewers came skipping out of their homes to slurp on the straw of whatever someone is pushing.