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Posts Tagged ‘product placement’

E-Cigarettes Are Making Their Way To a Theater Near You

ecigTobacco companies haven’t been able to purchase product placement in movies for two decades. (Though there have been plenty of characters who have puffed on a cigarette, but no deals allowed.) However, those rules don’t apply to e-cigarettes, which have seen a spike in popularity. Estimates say that, since 2005, e-cigarettes have become a $3 billion business with 450 brands in the industry.

So it stands to reason that these brands would be looking for ways to market themselves. And product placement has become, increasingly, a marketing path that many companies, even unexpected ones, want to take. The question is how long before e-cigarettes are facing the same restrictions that traditional cigarettes are.

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Public Relations

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Ellen Broke a Record with Samsung, Breaks Hearts with her iPhone

Ellen Selfie

At 2 million retweets and counting. How many iPhones is that anyway, Samsung?

In case you were asleep like half the viewing audience, this picture was taken by Ellen DeGeneres in the audience — a selfie tweeted ’round the world. As covered by our Tonya Garcia, it was a record-breaking picture eclipsing the shot taken of President Obama getting handsy with the First Lady.

Good times, right? Not if you are Samsung.

You see, if you have the Oscars on the DVR, rewind it to the historic selfie and you will see a clear positioning of product placement for Android phone manufacturer, Samsung. Of course, no one cared one bit that it was a Samsung phone because they were too busy gawking at the beautiful people. However, Samsung paid some nice coin for that advertisement.

And then Ellen had to do this…

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‘Breaking Bad’ Tastes Really Sweet

Source: Omaha Daily WorldOn the oft-chance you don’t have cable, can’t afford satellite or live in a commune with no electricity, you have heard about this novel TV show called ‘Breaking Bad.’ Gripping plotlines. Stirring scripts. A gaggle full of really bad people. And a slew of folk across these United States couldn’t get enough it.

In fact, its last few episodes escalated from 5.9 million, 6.4 million, 6.6 million and the series finale got a modest 10.3 million viewers. For those numbers, FX was able to charge a modest $400,000 for a :30 commercial. When you have magic swirling in a bottle like this, product placement can work wonders for any brand. It is usually quite expensive, a blink-crap-I-missed-it moment and rarely caught by viewers.

However, get a character to advocate a brand and it is quite different. It’s almost as if the Pied Piper of TV blew his hypnotic flute and viewers came skipping out of their homes to slurp on the straw of whatever someone is pushing.

Such is life for this show, as noted in this story from the Consumerist

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G.E. Is Totally Cool With 30 Rock, You Guys

30 Rock Tina Fey Alec BaldwinSay you’re a PR/branding exec at a big corporation. Say there’s a certain sitcom that’s been making fun of you mercilessly for seven years (while appearing on a network that you once owned). What would you do?

Well, if you’re General Electric and that sitcom is 30 Rock, you embrace it after maintaining an adversarial relationship for more than six seasons. G.E., which has seen its “Six Sigma” super-productivity culture mocked repeatedly by Tina Fey, recently decided to let the public know that it is totally in on the joke.

We weren’t the only ones who noticed the company’s weird “thank you” commercial on last week’s episode. Global director of brand management Linda Boff explained everything to Ad Age, saying “G.E. employees and G.E. executives have laughed for the last seven years along with the rest of the audience.”

Oh yeah? Something tells us that former CEO/conspiracy theorist Jack Welch (aka Jack Donaghy) didn’t even chuckle, but at least somebody has a sense of humor.

It’s a bit of a rebranding, really:

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BabyBjörn Wins the Product Placement Game

Have you seen even more BabyBjörns on your screen(s) than usual lately? And did you happen to notice that they’re approximately four times more likely to appear on men than on women? In case you were wondering, this is not an accident—it’s successful PR.  The product has been around since 1973, but its pop culture ubiquity is more recent–and its power has grown so great that when Ellen Degeneres needed a baby carrier for the 2007 Oscars, there was no doubt about which brand she would use.

Today New York magazine’s Libby Copeland brings us the fascinating tale of the Swedish slingmaker’s brilliant product placement strategy. In summary, it would appear that Björn’s secret sauce is one Caressa Lupold, branded integration expert at Norm Marshall & Associates.

The unwritten rules of the TV universe tell us that every sitcom must use the “awkward dudes with infants” gag at least once. Lupold has made BabyBjörn the go-to brand for that all-too-common joke by “[making] friends with writers, producers, and especially prop masters”, keeping up with top shows’ current plot lines and “gauging the status of pregnant characters”–in other words, through old-fashioned legwork, networking and market research.

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