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Posts Tagged ‘Profit From Your Passion’

How Mike Soltys Went From Intern to Top Exec at ESPN

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In the fourth week of Mediabistro’s Profit From Your Passion series, we talked to three industry veterans on what it takes to make in the world of sports PR. All of them agreed on one thing: scoring an internship is crucial.

PR pro Mike Soltys has an incredible story. He began his career in the early days of ESPN — as a lowly intern. And he’s been there ever since. Of course these days his title, vice president of communications, is a little more prestigious.

[Soltys] isn’t just a seasoned professional with more than 20 years in sports PR — he also happens to be the first intern hired by the biggest name in sports media. His 34-years-and-counting career started due to “a chance meeting” with ESPN co-founder Bill Rasmussen, who brought him on as an intern the summer before his senior year at the University of Connecticut. Tobias says that internships are “actually more important than they were 20 or 30 years ago” and that “getting one now is often as challenging as getting full-time employment” was in the past.

To hear more about how to kick off a sports communications career, read: How to Score an Internship and Launch A Career in Sports PR.

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Jackie Stone, Marketing Maverick, on the Early Days of the Internet

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Marketing exec Jackie Stone has been working in digital media since 1995, which means she’s seen firsthand just how much the Internet has transformed the way we share content and connect with people. Stone got her start as an account supervisor for the Promotion Development Group, one of the first companies to use the web to help market its clients’ brands. Today Stone is the senior vice president of marketing for Spanfeller Media Group, which publishes The Daily Meal and The Active Times.

In the second week of Mediabistro’s Profit From Your Passion series, Stone discusses the early days of the Web: “We built the first websites for Macy’s, Bloomingdale’s… We were just beginning to understand the power of what this was going to be.”

Check out the video below for more from Stone, including her advice for aspiring marketing professionals.

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