TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Profit From Your Passion’

STUDY: What Recent Numbers on Workplace Identity Could Say About PR

Gallup recently took a poll of U.S. workers to get a glimpse of fulfillment in the workplace. As a part of its annual Work and Education poll, employed Americans were asked if they get a sense of identity from their job.

More than 55 percent shared with Gallup that their job makes up who they are while 42 percent said that their job was just something they happened to do for a living.

gallup poll identity

Here’s the question for every PRNewser out there: What does this say about the public relations industry, if anything? 

Read more

Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!

How Mike Soltys Went From Intern to Top Exec at ESPN

sports-PR_article

In the fourth week of Mediabistro’s Profit From Your Passion series, we talked to three industry veterans on what it takes to make in the world of sports PR. All of them agreed on one thing: scoring an internship is crucial.

PR pro Mike Soltys has an incredible story. He began his career in the early days of ESPN — as a lowly intern. And he’s been there ever since. Of course these days his title, vice president of communications, is a little more prestigious.

[Soltys] isn’t just a seasoned professional with more than 20 years in sports PR — he also happens to be the first intern hired by the biggest name in sports media. His 34-years-and-counting career started due to “a chance meeting” with ESPN co-founder Bill Rasmussen, who brought him on as an intern the summer before his senior year at the University of Connecticut. Tobias says that internships are “actually more important than they were 20 or 30 years ago” and that “getting one now is often as challenging as getting full-time employment” was in the past.

To hear more about how to kick off a sports communications career, read: How to Score an Internship and Launch A Career in Sports PR.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Jackie Stone, Marketing Maverick, on the Early Days of the Internet

mediabistrotv_1

ProfitFromYourPassion150x150

Marketing exec Jackie Stone has been working in digital media since 1995, which means she’s seen firsthand just how much the Internet has transformed the way we share content and connect with people. Stone got her start as an account supervisor for the Promotion Development Group, one of the first companies to use the web to help market its clients’ brands. Today Stone is the senior vice president of marketing for Spanfeller Media Group, which publishes The Daily Meal and The Active Times.

In the second week of Mediabistro’s Profit From Your Passion series, Stone discusses the early days of the Web: “We built the first websites for Macy’s, Bloomingdale’s… We were just beginning to understand the power of what this was going to be.”

Check out the video below for more from Stone, including her advice for aspiring marketing professionals.

To watch more mediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.