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Posts Tagged ‘PromaxBDA’

Going Beyond Your Target Audience with Multicultural Outreach

As we mentioned earlier today, we paid a visit to the PromaxBDA event, where entertainment marketing is the big focus. This morning’s panel discussion, “Targeted Marketing: How to Affect Audience Uptick Through Inclusive Marketing” offered case studies that showed how major brands, Fox Broadcasting , Lifetime, and CNN among them, are reaching multicultural audiences.

Because of this year’s Census numbers, a lot of the discussion focused on how to target Hispanic audiences. However, targeting one group doesn’t mean you’re not reaching others. The examples presented showed how audiences don’t live in a cultural vacuum, and what works with one group may relate to others as well.

In one interesting example, Danny Mandelbaum, marketing brand director for Heineken, said a commercial that had been intended for Hispanic audiences (above) went over so well, it’s now being shown in countries around the world.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Overheard at PromaxBDA: Do You Tweet?

As we tweeted this morning (@PRNewser, in case you’re not following us), PRNewser dropped by the PromaxBDA conference, which is taking place here in NYC through this evening.

As we waited for a panel discussion to start (more on that later), we overheard a conversation happening in the row behind us.

Guy #1: Do you tweet?

Guy #2: No. Do you?

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