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Posts Tagged ‘PromaxBDA’

Going Beyond Your Target Audience with Multicultural Outreach

As we mentioned earlier today, we paid a visit to the PromaxBDA event, where entertainment marketing is the big focus. This morning’s panel discussion, “Targeted Marketing: How to Affect Audience Uptick Through Inclusive Marketing” offered case studies that showed how major brands, Fox Broadcasting , Lifetime, and CNN among them, are reaching multicultural audiences.

Because of this year’s Census numbers, a lot of the discussion focused on how to target Hispanic audiences. However, targeting one group doesn’t mean you’re not reaching others. The examples presented showed how audiences don’t live in a cultural vacuum, and what works with one group may relate to others as well.

In one interesting example, Danny Mandelbaum, marketing brand director for Heineken, said a commercial that had been intended for Hispanic audiences (above) went over so well, it’s now being shown in countries around the world.

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Overheard at PromaxBDA: Do You Tweet?

As we tweeted this morning (@PRNewser, in case you’re not following us), PRNewser dropped by the PromaxBDA conference, which is taking place here in NYC through this evening.

As we waited for a panel discussion to start (more on that later), we overheard a conversation happening in the row behind us.

Guy #1: Do you tweet?

Guy #2: No. Do you?

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