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Posts Tagged ‘Prometheus’

‘Prometheus’ Uses Twitter Stunt to Promote the Film and Its New Ad

As part of the ongoing promotions for the film Prometheus, the new trailer aired last night on the U.K.’s Channel 4 network with the hashtag #areyouseeingthis. Shortly after another ad aired featuring highlighted tweets with that hashtag. The hashtag was second on the U.K.’s top trending list for a spell.

We previously covered the great lengths that the filmmakers (it’s a Ridley Scott film made in association with 20th Century Fox) have gone to to promote this movie, which comes out June 8. Since that story, there’s been another clip (posted after the jump) dedicated to Michael Fassbender’s android character David.

Now The Guardian is wondering if the promotion has gone so far that it’s taking away the from the mystery of the movie.

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‘Prometheus’: One Movie, Six Videos

We know you’re getting your outfit ready for the big Hunger Games premiere, but there are other movies you know. One that we’re excited about (because we’re huge fans of the first two Ellen Ripley Alien flicks that still manage to scare us after repeated viewing) is Prometheus, a kind of prequel to these dark, outer space classics, also by Ridley Scott.

Among the stars of the new movie are Charlize Theron, Michael Fassbender, Idris Elba, and the Swedish Girl with the Dragon Tattoo, Noomi Rapace. In the months leading up to its premiere — Prometheus doesn’t come out until June — the studio is already taking its marketing to interesting lengths.

In light of the disaster that was the marketing effort for John Carter, this is a smart strategy. John Carter fell even further in this weekend’s box office, and there’s news today that Disney is taking a $200 million hit from the movie. Damn!

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