We’ve all heard about the meteoric rise of Pinterest, the hottest new social network around. We’ve read stories about how it has revitalized entire industries and op-eds commanding every business to start a Pinterest account like, yesterday.
But are marketing and PR professionals listening? Apparently not: A survey developed by The Creative Group found that a whopping 44% of ad/marketing execs have “no current interest in using Pinterest for business purposes”; only 7% have accounts, and only 1 in 10 plan to get involved in the near future. (Here’s a handy infographic!)
Most tellingly, 18% are interested but wary, describing themselves as aware of the service but “still hesitant about using it for business purposes.” Why is this?