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Posts Tagged ‘promotional tools’

Reasons Why National Liquor Holidays are a Big Waste of Time

drinking from the bottleEvery day is a special day. This isn’t just a fortune cookie platitude you’ll find on a bumper sticker or Facebook meme. Today was National Poetry Day. Monday was National Coffee Day. Two weeks ago was International Talk Like A Pirate Day. On and on the list goes on.

Not to be left out, cocktails and individual spirits have their own special days as well. Which is pretty unnecessary because people are living for happy hour on the daily. But every spirit wants its own time to shine. And now maybe it’s time for everyone to go home because we’re all drunk.

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Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

Marketers Aren’t Really into Pinterest (Yet)

We’ve all heard about the meteoric rise of Pinterest, the hottest new social network around. We’ve read stories about how it has revitalized entire industries and op-eds commanding every business to start a Pinterest account like, yesterday.

But are marketing and PR professionals listening? Apparently not: A survey developed by The Creative Group found that a whopping 44% of ad/marketing execs have “no current interest in using Pinterest for business purposes”; only 7% have accounts, and only 1 in 10 plan to get involved in the near future. (Here’s a handy infographic!)

Most tellingly, 18% are interested but wary, describing themselves as aware of the service but “still hesitant about using it for business purposes.” Why is this?

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